Why retailers must react

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A key factor in the tense situation in e-commerce is the enormous increase in supply chain costs.

Transport prices, which have been rising continuously since 2020, are proving particularly problematic. Container freight rates have tripled in some cases in recent years. Added to this are rising raw material prices and production costs—an effect that has been further exacerbated by the energy crisis against the backdrop of the Russia-Ukraine conflict.

These cost increases are putting retailers under massive pressure. teacher database Particularly problematic in this context is that most companies cannot simply pass the increased costs on to their customers. According to a 2023 Statista survey, 64 percent of German online shoppers are now paying more attention to discounts and special offers than they were two years ago. This clearly shows that those who increase prices too much risk a decline in sales.

However, one way to better position themselves for the future lies in the technical optimization of their shop system. Merchants who streamline their digital processes benefit from both lower operating costs and improved conversion rates . The necessary adjustments include, among other things, an optimized checkout structure, intelligent price automation, and the integration of modern payment systems. In this context, successful companies often rely on external support – for example, from a specialized Shopware agency that adapts their shops technically and strategically so that they can operate more profitably in the long term.