How to create an effective lead scoring model?
Posted: Thu Mar 27, 2025 6:48 am
As soon as you start using inbound marketing in your company, leads will begin to enter your funnel . When they do, you'll need to know which of them are ready to buy —and are the ones you're most interested in—and which are still considering their options . To do this, you can use a Lead Scoring model .
Lead scoring involves assigning a numerical value to each incoming lead based on various factors, such as their personal information or how they've interacted with your website and/or brand. Starting to band data implement an advanced lead scoring model in your company is quite simple if you know how to do it. For your part, the key is to know your ideal customer , and you can later develop a step-by-step process in your CRM to ensure your lead scoring model takes into account all the nuances necessary to find your potential customers.
Most CRMs offer a basic lead scoring model . However, not all companies have the same interests and needs, which can lead them to overestimate or underestimate a lead's potential . Therefore, as inbound marketing specialists, we at Sneakerlost recommend using an advanced lead scoring model.
When using the basic Lead Scoring system that any CRM uses (like HubSpot , for example), the tool itself categorizes incoming leads to help the sales team determine which ones to prioritize.
Scores are typically determined by applying a point system that includes both positive criteria (aligned with the target customer) and negative criteria (deviating from the target customer).
Lead scoring involves assigning a numerical value to each incoming lead based on various factors, such as their personal information or how they've interacted with your website and/or brand. Starting to band data implement an advanced lead scoring model in your company is quite simple if you know how to do it. For your part, the key is to know your ideal customer , and you can later develop a step-by-step process in your CRM to ensure your lead scoring model takes into account all the nuances necessary to find your potential customers.
Most CRMs offer a basic lead scoring model . However, not all companies have the same interests and needs, which can lead them to overestimate or underestimate a lead's potential . Therefore, as inbound marketing specialists, we at Sneakerlost recommend using an advanced lead scoring model.
When using the basic Lead Scoring system that any CRM uses (like HubSpot , for example), the tool itself categorizes incoming leads to help the sales team determine which ones to prioritize.
Scores are typically determined by applying a point system that includes both positive criteria (aligned with the target customer) and negative criteria (deviating from the target customer).