What should your keywords include?

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Keywords must match the niche and themes of your website. If you want to successfully attract the audience you want, your content must match. Keywords and content are like two sides of the same coin. They cannot exist separately if you want to achieve success.

Why is that?

Keywords: They act as "bait" for search engines and users. They tell them what your website is about and what they can expect.
Content: This is what will "keep" and convince users on your nurse database website. It must offer them relevant, valuable, and interesting information that satisfies their needs and intentions.
Find the best keywords
Now that you know what keywords you should be looking for, you can move on to the next step: finding them. This is where SEO tools come in.

These keyword research tools are essential for measuring keyword effectiveness and providing useful numbers, and here's why.

When people search on Google, they often use the same or similar search phrases.

SEO tools can calculate how often people use a given keyword. They display this in a metric called search volume , which is usually monthly (i.e., the number of searches per month). A higher number means that more people are using that keyword.