Set performance benchmarks and enable tracking

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Thoroughly measure the performance of your current website to compare it to your new website.

Track these important metrics:

Core Web Vitals: Use Google PageSpeedInsights to get information about loading speed, visual stability, or user engagement.
Server response time: GTMetrix and similar tools will reveal crucial data like time to first byte (TTFB) and overall server performance.
Database performance: Check database performance to ensure it can handle the expected traffic load. Look at indexing, query execution time, and other metrics.
Usability testing: Manually review all important lawyer data conversion-impacting elements to make sure they’re working as intended. Use A/B testing to optimize them to see what works in the new environment and what doesn’t.
Overall website performance: Track organic traffic, indexed pages, indexation rate, rankings, and backlinks. Use Google Analytics, Search Console, Ahrefs, and other third-party tools.
Check that you are measuring all target keywords, which is essential for assessing traffic after migration.

This is your last chance to back up your original website, so do so immediately. You may need to restore it during the process.

7. Engage developers
Given the need for some technical adjustments related to migration, present essential SEO metrics to developers to ensure minimal impact on optimization performance.