What can we expect from both types of marketing?

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The answer is that what you can expect from Content Marketing is narrower than what you can expect from Inbound Marketing because in order for content to help attract and retain new customers, Inbound Marketing is more appropriate.



If you just write content and blog on your website and expect it to overseas chinese database generate leads, you’re expecting more than your average content can do.



On the other hand, when you use an inbound marketing approach with content marketing as part of your plan, you can expect to see a steady stream of visitors, sales opportunities, and the creation of new customer bases.



Or simply put, if your goal is to increase the number of visitors to your website, Content Marketing may be enough. But if your goal is to generate sales opportunities, increase the number and estimate the number of potential visitors on a month-to-month basis, Inbound Marketing is probably the best option for your online business.