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Interested in, and more receptive to, new technology like AI
Dretsch said Gen Alpha is more open to artificial intelligence (AI) and less wary or fearful of it than previous generations.

“It’s all they’ve known,” she said. “They’re really comfortable and open to anything that could help them or teach them specifically.”

McCrindle anticipates increasing skepticism and restraint as Gen Alpha job seekers data and AI technology age together. Growing up in a world where AI-generated content and deepfakes are blurring the lines between authentic and artificial relationships, and as a generation that cares deeply about authenticity, there’s likely to be some backlash to that.

“They’ll start to become more skeptical because we see a video and assume it must be a person. They’ll see a video and assume it’s as likely to be an AI generated bot,” he said. “But certainly at the moment, they are optimistic and idealistic, which is a factor of youth. With that comes this idea that they can shape the future. I think that they will take a harder view of AI, and they’ll probably start to pull some of the reins in to make sure that truth and disclosure are clear.