The importance of ALT texts
Posted: Thu Mar 27, 2025 6:18 am
It’s hard to find a website that’s completely free of images and graphics. Alt text translates the content of an image into words, making it accessible to a wider audience, including visually impaired users and search engines, who aren’t yet “smart” enough to recognize each image and its meaning or context.
Importance for SEO
ALT text is an essential part of your on-page SEO self employed data strategy. Doing it right will help your website rank better in image search results.
Keep in mind that alternative text is one of the ranking factors for image searches on Google and as such, depending on the focus of your website, it can greatly contribute to the success of your site.
Many consumers search for products in images before making a purchase in an online store instead of using a standard search engine. Without ALT text optimization, searchers will see fewer of your images, or they won't be offered by search engines at all. This can lead to losing out on potential customers.
Accessibility
In addition to improving visibility in search results, ALT text may have an even more important function: accessibility. Search algorithms now also evaluate whether a website is accessible to everyone, including people with visual or other disabilities, as well as those using screen readers.
When the alternative text truly describes what is happening in the image and is not just made up of keywords, users with limited access can also understand the content of the entire web page through it.
Importance for SEO
ALT text is an essential part of your on-page SEO self employed data strategy. Doing it right will help your website rank better in image search results.
Keep in mind that alternative text is one of the ranking factors for image searches on Google and as such, depending on the focus of your website, it can greatly contribute to the success of your site.
Many consumers search for products in images before making a purchase in an online store instead of using a standard search engine. Without ALT text optimization, searchers will see fewer of your images, or they won't be offered by search engines at all. This can lead to losing out on potential customers.
Accessibility
In addition to improving visibility in search results, ALT text may have an even more important function: accessibility. Search algorithms now also evaluate whether a website is accessible to everyone, including people with visual or other disabilities, as well as those using screen readers.
When the alternative text truly describes what is happening in the image and is not just made up of keywords, users with limited access can also understand the content of the entire web page through it.