How to fine-tune your remarketing creativity
Posted: Thu Mar 27, 2025 6:18 am
When remarketing across channels, it is important to follow a consistent creative strategy that is also tailored to the specifics of each platform.
Maintain consistent branding
Keep all ads across channels consistent with one brand visual and voice. When users see the same brand in a different environment, they gain a greater sense of trust, remember the brand, and recognize it later.
When creating a creative strategy, remember to:
Using the same colors, the same logo, and the architect data same fonts in all ads.
Maintaining the same tone of advertising texts despite the different number of characters allowed on individual platforms.
Customize ads to channels
Maintaining brand consistency is of course essential, but each online channel has its own peculiarities and you must respect them.
These are primarily different formats of advertising messages and different procedures for displaying them.
Google: Concise display ads with simple visuals and a strong call to action.
Facebook and Instagram: Videos and carousels with sharing and higher engagement potential.
LinkedIn: Sponsored professional content, statistics, summaries, charts.
Because of these differences, you don't need to build your creative from scratch for each platform. By following consistent branding and guidelines, you can tailor your ads to their needs.
Images and videos: Use attractive images in static ads, and short, interesting videos on Instagram or TikTok.
Interactive elements: On channels like Instagram, use polls and carousels to increase user engagement.
Maintain consistent branding
Keep all ads across channels consistent with one brand visual and voice. When users see the same brand in a different environment, they gain a greater sense of trust, remember the brand, and recognize it later.
When creating a creative strategy, remember to:
Using the same colors, the same logo, and the architect data same fonts in all ads.
Maintaining the same tone of advertising texts despite the different number of characters allowed on individual platforms.
Customize ads to channels
Maintaining brand consistency is of course essential, but each online channel has its own peculiarities and you must respect them.
These are primarily different formats of advertising messages and different procedures for displaying them.
Google: Concise display ads with simple visuals and a strong call to action.
Facebook and Instagram: Videos and carousels with sharing and higher engagement potential.
LinkedIn: Sponsored professional content, statistics, summaries, charts.
Because of these differences, you don't need to build your creative from scratch for each platform. By following consistent branding and guidelines, you can tailor your ads to their needs.
Images and videos: Use attractive images in static ads, and short, interesting videos on Instagram or TikTok.
Interactive elements: On channels like Instagram, use polls and carousels to increase user engagement.