Don't sell from the first email!

[armdrejoan]

Let's move on to a practical example! Let's suppose, for our case study, that we want to address a certain segment of restaurants and that we have therefore purchased the qualified database of high-end restaurants . Where do we start?

To warm up our cold prospects, we start with a broad and educational approach by sending articles that deal with topics close to our target.

Each article must start from a problem (or need) shared by our target: we know how our product or service will “improve life”, so we always offer the solution: those who read us must have the clear perception of being understood by us.

Each article will talk about a problem, need, desire or interest with the relative chinese overseas asia database, whoever reads you must have the clear perception that you know him well and that you know how to "improve his life".


Attention! This is not (yet) a sales pitch! At this stage you must commit to showing him that you know his situation well and that you can understand him and help him.