Why it is important to qualify your leads

[sumaiyakhatun27]

Creating campaigns to generate leads for your business is only a small part of your strategy. Because it's pointless to capture a bunch of leads and pass them on to your sales rep if they have little or no chance of buying.

Lead qualification is essential for effectively addressing sales opportunities.

Qualifying your leads first will allow you to increase your income.

Identifying your potential buyers, in addition to increasing your sales, gambling database indonesia allows you to establish more personalized communication. This reduces the time from product discovery to purchase.

Stages of lead qualification
Depending on the stage of the conversion funnel, we can classify prospects into 4 stages:


Stages of lead qualification
Information Qualification Lead (IQL):
Information-qualified leads (IQLs) are contacts who have submitted their information for us to contact them, but have not yet demonstrated real interest in your products and/or services. For example, they have submitted their email to obtain a downloadable product.

At this point, it's advisable to implement email marketing strategies that help the prospect advance in the purchasing process.