Facebook, the social network for consumers

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It leads the category of so-called general-purpose networks, being the most used in Spain and around the world. For companies targeting end consumers, it's the ideal channel for sharing brand news, product information, discounts and promotions, photos, and videos.

It's the most comprehensive social network, as it dentist data facilitates generating traffic to your website, builds relationships with customers, favors attracting potential customers, and even helps increase sales.

Users turn to Facebook primarily to satisfy three needs: entertainment, information, and community. For all these reasons, it's the most widely used social network for following brands.

Twitter, the communication channel with your customers
Also considered generalist, this one focuses more on customer service and monitoring . It is characterized by the use of #hashtags, which allow for more selective searches to obtain more precise information.

You might be interested in being on Twitter if your company has a strong capacity to generate content and engage in conversations with users or customers, or if you need to monitor what's happening around you, what's being said about you, or trends and fads in your market or sector.