Why produce media and content for mobile?

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Why produce media and content specifically for mobile?
This is the Mobile First era.

Before getting into the main content, there is a survey result from the National Statistical Office (NSO) on the use of ICT by the people in Thailand in 2022 (Q1). It was found that Thai people tend to use computers chinese overseas europe database and mobile phones in their households continuously. Thailand has 57.5 million mobile phone users, accounting for 87.9%, of which 94.1% are smartphones. (Source: Website www.marketeeronline.co: link )



In today’s world, smartphones have transformed media consumption behavior and become the primary channel through which people around the world access the Internet. As a result, optimizing communication on smartphones is a key mission for every business.



And this is why today’s communication needs to produce media and content specifically for mobile or smartphones and is no longer an option:b