B2B company and you're still not completely convinced

[samiaseo55]

Between 60-90% of B2B purchasing decisions are made online : before even making a call requesting information, the buyer has already done most of their research online. By the time they make the call, they've narrowed down a few potential suppliers and ruled out the rest. To stay informed, B2B purchasing professionals consume information in all kinds of formats :
30% listen to podcasts.
30% regularly download whitepapers .
70% follow recognized experts in their sector.
However, they struggle to engage with content chinese overseas europe data distributed in more traditional ways, such as press releases or newsletters.

Before deciding to speak with a sales representative, B2B buyers consume an average of five pieces of content . 67% are more likely to consider a vendor who educates them at each stage of the buying process, while 59% prefer education with broad, non-branded content.
To advance the sales process, it is essential to build trust with decision-makers by avoiding subscription-only content:
40% fear spam or sales calls.
59% provide false information when completing a form.
81% are less likely to consider a provider that doesn't provide access to all content.
46% prefer content to get straight to the point.
72% believe that reliable and accurate content or information is important.