Lack of interest or urgency

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Valentine’s Day has just passed and love is still in the air… or so they say. You’ve sent your campaign to the perfect target, received approvals and new business relationships gambling data russia have been born – some with a sweet interest that promises great opportunities – while others have remained silent. It’s part of the game, but with the right strategies you can reduce the number of disappearances and get more hits.

If some of your prospects have disappeared, leaving you in silence, you are not alone. Ghosting also affects Cold Email Marketing and today we see how to best manage it.

If you work in B2B email marketing , you know how important it is to get feedback, but when a potential lead disappears into thin air, how do you deal with the situation? Let's look at the main causes and strategies to solve the problem, supported by data and real cases.

Why do your prospects “ghost” you?

A HubSpot study shows that 61% of users ignore emails that aren’t immediately relevant to them. The recipient may not see clear value in your offer or may not have a pressing enough problem to solve.