Area of ​​operation of the company

[samiaseo55]

If we have to identify the perfect framework for a company to use inbound marketing services, it would be the national area: a company that relies on the majority of its sales force online and is focused on a single country, which increases the potential for leads, but also optimizes its ability to find valuable customers thanks to a common language and framework.

What about local businesses? We're talking about restaurants, bars, shopping centers, retail stores... There's little point in investing a large amount of money in creating quality content and disseminating it if only a very small percentage of the people it reaches can actually visit our business due to geographic restrictions. In this case, the goal would be to chinese overseas australia data retain current customers and attract more users in the area. To achieve this goal, contacting consumers and providing them with up-to-date information about our company is also extremely important. Yes, again, certain inbound techniques can be applied to businesses that don't initially fit this model. Local businesses and SMEs can take advantage of many marketing techniques . We can personalize actions, requesting data for a sweepstakes and then qualifying the database based on specific campaigns, sweepstakes, or loyalty cards.

These techniques can (and should) be combined with the tools that Google has developed specifically for these local businesses and which, like inbound techniques, remain outside of intrusive advertising : SEM (with great segmentation options so that customers in the area can find us easily) and Google My Business , which provides very useful information (hours, maps, reviews, links...) for those people who want to get closer to our business.