Landing pages
Posted: Thu Mar 27, 2025 4:52 am
You know that attractive page that presents a product or service in a focused way, with action buttons like "consult a specialist," "learn more," or "buy here"? It's called a landing page.
By using digital marketing resources, such as copywriting (a persuasive writing technique with mental triggers that induce the reader to take a certain action), it's possible to effectively capture and generate leads. Want an example?
If you visit a streaming service website recommended by friends, your chances of becoming a customer are higher if you find an attractive landing page offering 30 days of free access to the content, for example.
Webinars
In recent years, the word "webinar" has become known as a term for online talks and presentations, whether live or offline. Considering that many people appreciate free solutions, including webinars in lead generation can be very useful.
The customer registers to participate in the webinar, becomes interested in the content presented, and can move on to the next stage of the sales funnel . At this point, the company can convince them to purchase a paid course or an e-book with more in-depth topics related to what was covered in the talk.
Call to Action
The famous "call to action" (CTA) is an important and necessary part of all content marketing. It's thanks to a good CTA that all your marketing techniques applied throughout the text will have the opportunity to turn into the action you expect: the purchase of a product, service, or subscription to a plan, for example.
You can also use the CTA to invite the user to share a blog post, comment on a social media post, or even send/tag a friend who might be interested in the content. All of this, of course, with the goal of increasing your chances of capturing good leads.
Why is SEO important for capturing qualified leads?
We've already talked about how SEO practices are fundamental elements in your lead's journey, right? But we need to understand how these practices can be applied.
SEO is a resource used in Content Marketing to help a blog or website climb the chinese overseas australia data search rankings. In other words, it's with good techniques (or, if you prefer, tricks) that your article, product, or service will rank on the first page of Google (or even in the first position).
Some of these techniques include:
Short paragraphs;
Attractive titles;
Subheadings that help the reader find the section of the text that most interests them;
Keywords in the introduction, titles, and CTA.
Basically, everything revolves around keywords, especially long-tail keywords. In a highly competitive market, it's difficult to rank easily using terms like "finance," "digital marketing," or "SEO"—head-tail keywords.
Therefore, long-tail keywords are the method that helps you rank best due to the low level of competition, bringing your content to the top of the search engine more easily.
Examples:
Head tail: management app / Long tail: truck fleet management app
Head tail: facial moisturizer / Long tail: facial moisturizer for black and oily skin
Head tail: men's shoe / Long tail: brown men's pointed-toe shoe size 45
By using digital marketing resources, such as copywriting (a persuasive writing technique with mental triggers that induce the reader to take a certain action), it's possible to effectively capture and generate leads. Want an example?
If you visit a streaming service website recommended by friends, your chances of becoming a customer are higher if you find an attractive landing page offering 30 days of free access to the content, for example.
Webinars
In recent years, the word "webinar" has become known as a term for online talks and presentations, whether live or offline. Considering that many people appreciate free solutions, including webinars in lead generation can be very useful.
The customer registers to participate in the webinar, becomes interested in the content presented, and can move on to the next stage of the sales funnel . At this point, the company can convince them to purchase a paid course or an e-book with more in-depth topics related to what was covered in the talk.
Call to Action
The famous "call to action" (CTA) is an important and necessary part of all content marketing. It's thanks to a good CTA that all your marketing techniques applied throughout the text will have the opportunity to turn into the action you expect: the purchase of a product, service, or subscription to a plan, for example.
You can also use the CTA to invite the user to share a blog post, comment on a social media post, or even send/tag a friend who might be interested in the content. All of this, of course, with the goal of increasing your chances of capturing good leads.
Why is SEO important for capturing qualified leads?
We've already talked about how SEO practices are fundamental elements in your lead's journey, right? But we need to understand how these practices can be applied.
SEO is a resource used in Content Marketing to help a blog or website climb the chinese overseas australia data search rankings. In other words, it's with good techniques (or, if you prefer, tricks) that your article, product, or service will rank on the first page of Google (or even in the first position).
Some of these techniques include:
Short paragraphs;
Attractive titles;
Subheadings that help the reader find the section of the text that most interests them;
Keywords in the introduction, titles, and CTA.
Basically, everything revolves around keywords, especially long-tail keywords. In a highly competitive market, it's difficult to rank easily using terms like "finance," "digital marketing," or "SEO"—head-tail keywords.
Therefore, long-tail keywords are the method that helps you rank best due to the low level of competition, bringing your content to the top of the search engine more easily.
Examples:
Head tail: management app / Long tail: truck fleet management app
Head tail: facial moisturizer / Long tail: facial moisturizer for black and oily skin
Head tail: men's shoe / Long tail: brown men's pointed-toe shoe size 45