look at the full funnel

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Sales development rep/business development rep (sdr/bdr): focuses on finding potential new customers. The primary responsibility of an sdr is to generate qualified leads using outbound strategies or by following up with inbound leads.
The two sides carry different titles and responsibilities, but they are all team members working toward the same revenue goals.

how sales and marketing can work together for bigger wins
customers use multiple channels and platforms, absorbing information chinese overseas british data in different formats and interacting with sales and marketing simultaneously. If both departments continue to work separately, it will always be at the cost of the customer and their experience. Here’s how to bring it together:


let’s say a potential customer spots your social ad while scrolling through instagram and sees it on a billboard while driving home. They visit your website or physical storefront. Finally, they decide to contact your business and get in touch with a sales rep. If all those experiences are not seamless and consistent, you risk losing a qualified lead.