How do abuse complaints affect newsletter deliverability?
Posted: Wed Dec 04, 2024 10:08 am
We have already talked in previous articles about spam traps, deliverability, or the advantages of having a dedicated IP. In this new installment we want to focus on something that we often do not pay attention to but that ends up affecting our reputation and therefore our deliverability.
Spam traps are just as bad as users marking our emails as spam.
What is an abuse complaint? If we work with the Benchmark tool, an abuse complaint can come from two places:
When the customer marks the email as spam in their mailbox. This is the most serious thing that can happen to us because Gmail, Hotmail, Yahoo, etc. are the ones who receive this complaint and take action against our emails.
Benchmark south africa consumer email list provides the “Report Abuse” option through which the user can complain about your emails, but Gmail, Hotmail, Yahoo, etc. do not find out about this complaint and therefore we still have time to act. However, this does not mean that Benchmark turns a blind eye, but we also take action and if the client has a ratio of abuse complaints higher than 0.5%, their account will be terminated, with no option to activate it. To give you an idea, we only allow one complaint for every 2000 emails.
Why are my emails marked as spam?
This is a very good question and can happen for several reasons:
The database you are targeting is very old and the information you are sending them is no longer relevant or they do not remember subscribing to your emails.
The information you send is of no value to subscribers and they decide to mark you as spam, rather than unsubscribe as they would expect.
You send too many emails and your audience is tired of you. Stop and think about it!
You're sending emails to people who haven't given their permission. Not only is this bad email marketing practice, it's also a breach of data protection laws and can have consequences beyond the results of your campaigns.
Spam traps are just as bad as users marking our emails as spam.
What is an abuse complaint? If we work with the Benchmark tool, an abuse complaint can come from two places:
When the customer marks the email as spam in their mailbox. This is the most serious thing that can happen to us because Gmail, Hotmail, Yahoo, etc. are the ones who receive this complaint and take action against our emails.
Benchmark south africa consumer email list provides the “Report Abuse” option through which the user can complain about your emails, but Gmail, Hotmail, Yahoo, etc. do not find out about this complaint and therefore we still have time to act. However, this does not mean that Benchmark turns a blind eye, but we also take action and if the client has a ratio of abuse complaints higher than 0.5%, their account will be terminated, with no option to activate it. To give you an idea, we only allow one complaint for every 2000 emails.
Why are my emails marked as spam?
This is a very good question and can happen for several reasons:
The database you are targeting is very old and the information you are sending them is no longer relevant or they do not remember subscribing to your emails.
The information you send is of no value to subscribers and they decide to mark you as spam, rather than unsubscribe as they would expect.
You send too many emails and your audience is tired of you. Stop and think about it!
You're sending emails to people who haven't given their permission. Not only is this bad email marketing practice, it's also a breach of data protection laws and can have consequences beyond the results of your campaigns.