SEO and Brand: What Positioning Really Is
Posted: Thu Jan 30, 2025 5:14 am
When you ask an SEO what “positioning” is , he will most likely answer that positioning means being first on Google for one or more keywords of interest. For many years I have approached the question of positioning exclusively in these terms, without ever shifting my attention from search engines. Yes, it is the typical example of professional deformation.
If you ask the same question to a marketing man , the answer will be quite different: positioning does not mean being first on Google, but being the first to come to people's minds when they have to buy a product or service in the how does botim work? market segment you deal with. The good ones say "top of mind" to indicate the fact that you are positioned in a corner of the perception of your target audience, ready to pop up as soon as circumstances require it.
Simply put, people talk about it. In the real world, they do it when they meet at the bar, at the station, at the mall, or in other non-places of surrogate sociality. In the hyper-real world of the web, all digital places of comparison are used, including blogs, forums, social networks, and any website where it is possible to insert text containing a mention .
If you ask the same question to a marketing man , the answer will be quite different: positioning does not mean being first on Google, but being the first to come to people's minds when they have to buy a product or service in the how does botim work? market segment you deal with. The good ones say "top of mind" to indicate the fact that you are positioned in a corner of the perception of your target audience, ready to pop up as soon as circumstances require it.
Simply put, people talk about it. In the real world, they do it when they meet at the bar, at the station, at the mall, or in other non-places of surrogate sociality. In the hyper-real world of the web, all digital places of comparison are used, including blogs, forums, social networks, and any website where it is possible to insert text containing a mention .