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Everything is ready. You can start sending.

Posted: Wed Dec 04, 2024 8:49 am
by mdsah512534
First of all, it would be logical to add a section to your landing page where users can subscribe to your e-mail list. Many users do not hesitate to send the e-mails they like to other people. Therefore, users can easily access your page from outside. It would be undesirable to lose users from outside unnecessarily.

Make it Compatible with Your Page

Your landing page should definitely be in harmony with the rest of your site. Even the emails you send should be in this way, which will be beneficial for your campaign. Because you don’t want your users to get confused.

Also, try to choose a design language that is simple, understandable and pleasing to the eye.

Don't Forget to Give Link

When preparing your landing page, don't forget to add links to other parts of your site . After users click on your email, they won't just look at your landing page. If you can attract their attention, they will also Chinese Overseas British Phone Number Data look at other parts of your site. For this reason, links that will easily direct users will be both beneficial for their benefit and yours.

Landing pages are very important in the world of email marketing. No campaign is complete without a landing page . Sometimes, even if the campaign email you send is bad, this page of the campaign can save the day.

Let's say that 60 out of 100 people opened the email you sent this time. So is your success rate 60%? No, this rate is just the opening rate of your email. You need a few different pieces of information to measure your real success. Some of these are; the opening rate of your email, the click-through rate of your email, those marked as spam, those unsubscribed, the sales you made after the email, etc.

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Let's say that among these 60 emails, 40 people clicked on the site. Among those who clicked on the site, 30 people bought. Also, you don't have any emails that were marked as spam. Can you still consider the success rate of this campaign to be 60%? We don't think so, you can't say that our success rate is definitely 60%. But you can easily say that this campaign was successful. It achieved its goal and brought in a large number of sales.

According to the table, the number of people you sold to out of 100 people is 30. However, sales are not always the primary goal in email campaigns. Brand awareness and product promotions are also among the purposes of email campaigns. Therefore, do not consider your sales rates as the determining factor of your “success”.

Conclusion:

The most important factor affecting the success of emails is actually the number of clicks on emails. After the link in your email is clicked, the rest of the work is somewhat related to your campaign and the content of your site. Because the number of clicks on links in emails is like a goal assist in football. It does not score a goal for you, but it allows you to score a goal. For this reason, among all the criteria given, pay the most attention to the number of clicks on emails.