YouTube Advertising for Beginners: How to Successfully Advertise on YouTube in 2023
Posted: Wed Dec 04, 2024 7:12 am
With over two billion monthly visitors, YouTube is the second-largest search engine in the world . Running engaging video ads on the platform can boost brand awareness and click -throughs , while powerful targeting capabilities and a variety of ad formats provide plenty of choice for a variety of budgets and goals. Let’s get started.
Contents hide
1 5 Different Types of YouTube Ads
1.1 Non-video advertising
1.2 Advertising on Discovery
1.3 Skippable in-stream video ads
1.4 Video ads without the ability to slip in the stream
1.5 Bumper Advertising
1.6 How to place an ad on YouTube
1.7 Create a Google Ads account
1.8 Create a new video ad or advertising campaign
1.9 Choose your target audience
1.10 Determine your budget
1.11 How much does advertising on YouTube cost?
2 Characteristics of YouTube Advertising
3 Quick Tips for Creating and Launching Successful YouTube Ads
4 Get Started with YouTube Advertising
4.1 Related publications:
5 Different Types of YouTube Ads
Non-video advertising
YouTube offers non-video ads that typically appear north korea b2b leads next to relevant content, either in search results or while watching another video (though sometimes the platform makes a mistake and your video isn't positioned next to relevant content - this is often inaccurate). Like discovery ads, you only pay when someone clicks on your ad. There are two types of non-video ads on YouTube:
Display ads : These appear in the right sidebar while people are watching a video and include an image , text, and a call to action ( CTA ).
Video overlay ads. These appear on top of existing video content on monetized YouTube channels.
Best Option: Non-video ads are much cheaper to create and maintain than video ads , making them ideal for brands with a smaller budget that still want to take advantage of YouTube video advertising.
Advertising on Discovery
Discovery ads are a little different from YouTube video ads. Instead of playing at the beginning or middle of other videos, they appear next to YouTube's organic search results and include three lines of text and a thumbnail. When a viewer clicks on the ad, they can be directed to either your video page or your YouTube channel. You only pay when someone clicks on your ad.
Best for: Compete with similar content and share relevant, high-quality videos on niche topics.
Skippable in-stream video ads
These ads play before or during a video (pre-scroll or mid-scroll) and give viewers the option to “skip” after five seconds. You only pay when users watch the first 30 seconds, the entire video, or if they engage with your ad by clicking on it — essentially, you only pay if they don’t click the “skip” button. Skippable video ads must be at least 12 seconds long, but it’s the first few seconds that matter — you only have five seconds to grab viewers’ attention and convince them to watch more.
Best for: Increasing reach, especially if you have a strong video with an interesting opening. To grab the attention of your target audience from the start, be specific in your ad content. These ads are also great for brands looking to drive traffic and conversions , since you only pay when a viewer clicks.
Video ads without the ability to slip in the stream
Ad blocking culture is widespread, with 76% of people automatically skipping ads even if they might be interested in them. Non-skippable in-stream video ads solve this problem by allowing you to show pre-roll or mid-roll ads that viewers can’t skip. Because users can’t skip ads, you pay per impression (for each person who sees the ad) at a cost per 1,000 views ( CPM ). These ads need to be 15 seconds long and be truly compelling to attract your target audience .
Best for: Building brand awareness , especially if you have a really strong creative or message that can grab the viewer's attention for all of 15 seconds.
Bumper advertising
Like non-skippable video ads, bumper ads can be shown before or after scrolling and are non-skippable. The only difference is that these ads are much shorter, running for six seconds. Again, you pay for impressions on a CPM basis.
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Best for: Raising brand awareness with short, punchy messages. When Google analyzed 300 bumper ads, it found that 90% of them delivered significant increases in ad recall.
How to Place Ads on YouTube
Here's a quick rundown of how you can set up YouTube ads:
Create a Google Ads account
Contents hide
1 5 Different Types of YouTube Ads
1.1 Non-video advertising
1.2 Advertising on Discovery
1.3 Skippable in-stream video ads
1.4 Video ads without the ability to slip in the stream
1.5 Bumper Advertising
1.6 How to place an ad on YouTube
1.7 Create a Google Ads account
1.8 Create a new video ad or advertising campaign
1.9 Choose your target audience
1.10 Determine your budget
1.11 How much does advertising on YouTube cost?
2 Characteristics of YouTube Advertising
3 Quick Tips for Creating and Launching Successful YouTube Ads
4 Get Started with YouTube Advertising
4.1 Related publications:
5 Different Types of YouTube Ads
Non-video advertising
YouTube offers non-video ads that typically appear north korea b2b leads next to relevant content, either in search results or while watching another video (though sometimes the platform makes a mistake and your video isn't positioned next to relevant content - this is often inaccurate). Like discovery ads, you only pay when someone clicks on your ad. There are two types of non-video ads on YouTube:
Display ads : These appear in the right sidebar while people are watching a video and include an image , text, and a call to action ( CTA ).
Video overlay ads. These appear on top of existing video content on monetized YouTube channels.
Best Option: Non-video ads are much cheaper to create and maintain than video ads , making them ideal for brands with a smaller budget that still want to take advantage of YouTube video advertising.
Advertising on Discovery
Discovery ads are a little different from YouTube video ads. Instead of playing at the beginning or middle of other videos, they appear next to YouTube's organic search results and include three lines of text and a thumbnail. When a viewer clicks on the ad, they can be directed to either your video page or your YouTube channel. You only pay when someone clicks on your ad.
Best for: Compete with similar content and share relevant, high-quality videos on niche topics.
Skippable in-stream video ads
These ads play before or during a video (pre-scroll or mid-scroll) and give viewers the option to “skip” after five seconds. You only pay when users watch the first 30 seconds, the entire video, or if they engage with your ad by clicking on it — essentially, you only pay if they don’t click the “skip” button. Skippable video ads must be at least 12 seconds long, but it’s the first few seconds that matter — you only have five seconds to grab viewers’ attention and convince them to watch more.
Best for: Increasing reach, especially if you have a strong video with an interesting opening. To grab the attention of your target audience from the start, be specific in your ad content. These ads are also great for brands looking to drive traffic and conversions , since you only pay when a viewer clicks.
Video ads without the ability to slip in the stream
Ad blocking culture is widespread, with 76% of people automatically skipping ads even if they might be interested in them. Non-skippable in-stream video ads solve this problem by allowing you to show pre-roll or mid-roll ads that viewers can’t skip. Because users can’t skip ads, you pay per impression (for each person who sees the ad) at a cost per 1,000 views ( CPM ). These ads need to be 15 seconds long and be truly compelling to attract your target audience .
Best for: Building brand awareness , especially if you have a really strong creative or message that can grab the viewer's attention for all of 15 seconds.
Bumper advertising
Like non-skippable video ads, bumper ads can be shown before or after scrolling and are non-skippable. The only difference is that these ads are much shorter, running for six seconds. Again, you pay for impressions on a CPM basis.
]
Best for: Raising brand awareness with short, punchy messages. When Google analyzed 300 bumper ads, it found that 90% of them delivered significant increases in ad recall.
How to Place Ads on YouTube
Here's a quick rundown of how you can set up YouTube ads:
Create a Google Ads account