7 Ways to Leverage WhatsApp Lead Generation
Posted: Wed Dec 04, 2024 6:20 am
Have you ever wondered how no matter how many leads you acquire, is it not enough? Well, you are not the only one. Identifying and acquiring qualified leads is a never-ending process of running a business. In fact, 11% of marketing professionals said it is the greatest obstacle in driving business growth.
Having said that, there are multiple ways to generate leads. But today, I’ll describe a lesser-known one. WhatsApp lead generation. The WhatsApp Business Platform is primarily used for business communication and offering customer support.
However, you can also use WhatsApp as a lead generation tool Australia Phone Numbers extremely popular communication platform, where you can readily access a global user base. Also, capturing lead details on WhatsApp is much easier than asking them to fill out a lengthy form.
That said, let’s explore 7 tried and tested ways to use WhatsApp to generate leads along with its benefits. So, let’s start by understanding what WhatsApp lead generation is.
What is WhatsApp lead generation?
In simple terms, WhatsApp lead generation refers to the process of discovering new leads via WhatsApp using promotional campaigns. With WhatsApp marketing, you can reach out to an international audience, promote your offerings, and add them as leads in your sales funnel, all by using a single channel.
Why should you use WhatsApp lead generation?
As I said previously, WhatsApp has a huge user base, spanning across 50+ countries making it one of the best places to look for capturing leads. Plus, unlike traditional marketing channels, WhatsApp boasts an amazing open rate of 98%, increasing your chances of acquiring fresh leads.
On top of that, WhatsApp’s ability to instantly connect you with your prospects, allows you to interact with them in real-time. This way, you can share valuable information with your prospects and effectively guide them across the stages of your sales pipeline.
Furthermore, WhatsApp enables you to convert leads into customers straight from the app. By sending catalog messages and crafting a WhatsApp Flow (more details on this below), you can compel your prospects to complete a purchase without ever leaving the app.
Ready to use WhatsApp to generate a never-ending stream of leads?
Get started with Zixflow, an all-around platform to link with WhatsApp and unlock a new avenue to get leads
Personalized Demo
How to use WhatsApp for generating leads?
WhatsApp Business is a versatile platform that you can use in a variety of ways as per your business needs. Having said that, here are some of the ways to generate leads through WhatsApp:
Sending tailored Broadcast messages
One of the most common ways to generate leads with WhatsApp is by sending bulk WhatsApp Broadcast messages. Using Broadcasts, you can send personalized promotional messages to your contacts, informing them about your products or services and encouraging them to take the next step.
Additionally, when you pair this with WhatsApp’s abnormally high open rate, you can exponentially increase your visibility and the chances of acquiring qualified prospects.
An example of a WhatsApp Broadcast message to help you generate leads.
To start sending WhatsApp Broadcasts to your contacts, you can use the WhatsApp Business app or you can use the platforms providing WhatsApp API service, like Zixflow, if you have a large audience.
Zixflow lets you send thousands of WhatsApp messages in bulk from its unified platform with its easy-to-use WhatsApp Campaign Builder.
Having said that, there are multiple ways to generate leads. But today, I’ll describe a lesser-known one. WhatsApp lead generation. The WhatsApp Business Platform is primarily used for business communication and offering customer support.
However, you can also use WhatsApp as a lead generation tool Australia Phone Numbers extremely popular communication platform, where you can readily access a global user base. Also, capturing lead details on WhatsApp is much easier than asking them to fill out a lengthy form.
That said, let’s explore 7 tried and tested ways to use WhatsApp to generate leads along with its benefits. So, let’s start by understanding what WhatsApp lead generation is.
What is WhatsApp lead generation?
In simple terms, WhatsApp lead generation refers to the process of discovering new leads via WhatsApp using promotional campaigns. With WhatsApp marketing, you can reach out to an international audience, promote your offerings, and add them as leads in your sales funnel, all by using a single channel.
Why should you use WhatsApp lead generation?
As I said previously, WhatsApp has a huge user base, spanning across 50+ countries making it one of the best places to look for capturing leads. Plus, unlike traditional marketing channels, WhatsApp boasts an amazing open rate of 98%, increasing your chances of acquiring fresh leads.
On top of that, WhatsApp’s ability to instantly connect you with your prospects, allows you to interact with them in real-time. This way, you can share valuable information with your prospects and effectively guide them across the stages of your sales pipeline.
Furthermore, WhatsApp enables you to convert leads into customers straight from the app. By sending catalog messages and crafting a WhatsApp Flow (more details on this below), you can compel your prospects to complete a purchase without ever leaving the app.
Ready to use WhatsApp to generate a never-ending stream of leads?
Get started with Zixflow, an all-around platform to link with WhatsApp and unlock a new avenue to get leads
Personalized Demo
How to use WhatsApp for generating leads?
WhatsApp Business is a versatile platform that you can use in a variety of ways as per your business needs. Having said that, here are some of the ways to generate leads through WhatsApp:
Sending tailored Broadcast messages
One of the most common ways to generate leads with WhatsApp is by sending bulk WhatsApp Broadcast messages. Using Broadcasts, you can send personalized promotional messages to your contacts, informing them about your products or services and encouraging them to take the next step.
Additionally, when you pair this with WhatsApp’s abnormally high open rate, you can exponentially increase your visibility and the chances of acquiring qualified prospects.
An example of a WhatsApp Broadcast message to help you generate leads.
To start sending WhatsApp Broadcasts to your contacts, you can use the WhatsApp Business app or you can use the platforms providing WhatsApp API service, like Zixflow, if you have a large audience.
Zixflow lets you send thousands of WhatsApp messages in bulk from its unified platform with its easy-to-use WhatsApp Campaign Builder.