The Homepage of the online magazine The Furrow today.
Posted: Wed Dec 04, 2024 6:12 am
Its origins date back to 1895 when an agricultural machinery company published the first issue of The Furrow . A sort of Vanity Fair for farmers.
Fascinating, isn't it?
Even today the magazine has approximately 2 million readers worldwide!
But what is brand journalism?
What is Brand Journalism?
Brand journalism is journalism that deals with the communication of everything that revolves around a brand , a company or a trademark.
It can be translated as business journalism or corporate journalism.
Its purpose is to inform the public about the history of a company through the rules and tools of journalism.
Brand Journalism describes the world that revolves around a brand from a new angle and in a disintermediated way.
The opportunity for chinese overseas america phone number data companies to become content producers in order to establish a closer connection with their target audience is increasingly encountered with journalistic techniques . Usually used to inform and tell the world.
The Furrow Front Page 1897 Brand Journalism Nicola Onida Easy Web Marketing
An early issue of The Furrow magazine, published to promote the John Deere brand of agricultural machinery .
Brand Journalism is journalism in all respects. Simply put, in Brand Journalism the publisher coincides with the company .
Brand journalism is in fact a journalistic niche that experiments with a new field, one created by companies that have decided to manage their own brand storytelling.
Provided that the companies themselves commit to respecting the transparency criteria required by journalistic discipline!
The important difference with traditional journalism is that telling stories to evoke emotions is of great importance in Brand journalism.
The Furrow Homepage Today Brand Journalism Nicola Onida Easy Web Marketing
Brand Journalism Goals
As anticipated, in corporate journalism a company decides to think like a media company and sets out to tell its own story and its own perspective on the sector.
It is therefore essential to establish clear communication objectives .
But be careful!
It’s not just about conveying messages aimed at selling. We are very far from the goals of copywriting .
Fascinating, isn't it?
Even today the magazine has approximately 2 million readers worldwide!
But what is brand journalism?
What is Brand Journalism?
Brand journalism is journalism that deals with the communication of everything that revolves around a brand , a company or a trademark.
It can be translated as business journalism or corporate journalism.
Its purpose is to inform the public about the history of a company through the rules and tools of journalism.
Brand Journalism describes the world that revolves around a brand from a new angle and in a disintermediated way.
The opportunity for chinese overseas america phone number data companies to become content producers in order to establish a closer connection with their target audience is increasingly encountered with journalistic techniques . Usually used to inform and tell the world.
The Furrow Front Page 1897 Brand Journalism Nicola Onida Easy Web Marketing
An early issue of The Furrow magazine, published to promote the John Deere brand of agricultural machinery .
Brand Journalism is journalism in all respects. Simply put, in Brand Journalism the publisher coincides with the company .
Brand journalism is in fact a journalistic niche that experiments with a new field, one created by companies that have decided to manage their own brand storytelling.
Provided that the companies themselves commit to respecting the transparency criteria required by journalistic discipline!
The important difference with traditional journalism is that telling stories to evoke emotions is of great importance in Brand journalism.
The Furrow Homepage Today Brand Journalism Nicola Onida Easy Web Marketing
Brand Journalism Goals
As anticipated, in corporate journalism a company decides to think like a media company and sets out to tell its own story and its own perspective on the sector.
It is therefore essential to establish clear communication objectives .
But be careful!
It’s not just about conveying messages aimed at selling. We are very far from the goals of copywriting .