How to Reduce Your Marketing Email Unsubscribe Rate
Posted: Wed Dec 04, 2024 6:07 am
If you send marketing emails, then subscribers unsubscribing from your messages is something that you have to be prepared for.
No matter how many steps you take to engage your readers with your content and try to keep them on board, some people just might not be interested in it for many reasons. Most of the time, it’s not personal – they aren’t interested in what you have to offer for their own reasons.However, in some cases, especially if you’ve noticed that your unsubscribe rate is rising steadily, your emails may be the problem. Subscribers can feel that they aren’t getting any value from yo mom phone number data ur emails anymore and that receiving them is a waste of time, or maybe you’re sending too many, and they’re tired of seeing you cluttering their inbox. If your unsubscribe rate is on the rise, or you want to take proactive steps to ensure that it doesn’t get to that point, then keep reading to find out more.
What is an Unsubscribe Rate?
The unsubscribe rate refers to the number of users unsubscribed compared to the number of emails delivered. You can calculate it using the following formula:
Number of unsubscribes/Number of emails delivered x 100.
For example, if you deliver five thousand emails, and one hundred subscribers opt-out or unsubscribe from getting further emails from you, then your unsubscribe rate would be 2%. Ultimately, this means that 2% of your subscribers are no longer interested in hearing from you.
A good unsubscribe rate can vary based on a lot of different factors, including your industry, the size of your email list, the type of email marketing campaign you’re running, the type of emails that you send, and more.
What is the Average Unsubscribe Rate for Email?
Similar to determining what is a good or bad email unsubscribe rate, it’s hard to determine the average unsubscribe rate for any given email campaign. This is because all the same individual factors will apply. What might be a good unsubscribe rate for a certain industry could be fairly average or even a bad rate for another. There are many industry benchmarks you might want to follow, though.
Similarly, an average unsubscribe rate for a campaign with a huge number of subscribers might be seen as fairly bad for a campaign with only a small list. Since people unsubscribe from receiving marketing emails for a host of different reasons that are often personal to them, it’s best to simply focus on improving your unsubscribe rate instead of worrying about how your campaign stacks up in comparison with an average.
No matter how many steps you take to engage your readers with your content and try to keep them on board, some people just might not be interested in it for many reasons. Most of the time, it’s not personal – they aren’t interested in what you have to offer for their own reasons.However, in some cases, especially if you’ve noticed that your unsubscribe rate is rising steadily, your emails may be the problem. Subscribers can feel that they aren’t getting any value from yo mom phone number data ur emails anymore and that receiving them is a waste of time, or maybe you’re sending too many, and they’re tired of seeing you cluttering their inbox. If your unsubscribe rate is on the rise, or you want to take proactive steps to ensure that it doesn’t get to that point, then keep reading to find out more.
What is an Unsubscribe Rate?
The unsubscribe rate refers to the number of users unsubscribed compared to the number of emails delivered. You can calculate it using the following formula:
Number of unsubscribes/Number of emails delivered x 100.
For example, if you deliver five thousand emails, and one hundred subscribers opt-out or unsubscribe from getting further emails from you, then your unsubscribe rate would be 2%. Ultimately, this means that 2% of your subscribers are no longer interested in hearing from you.
A good unsubscribe rate can vary based on a lot of different factors, including your industry, the size of your email list, the type of email marketing campaign you’re running, the type of emails that you send, and more.
What is the Average Unsubscribe Rate for Email?
Similar to determining what is a good or bad email unsubscribe rate, it’s hard to determine the average unsubscribe rate for any given email campaign. This is because all the same individual factors will apply. What might be a good unsubscribe rate for a certain industry could be fairly average or even a bad rate for another. There are many industry benchmarks you might want to follow, though.
Similarly, an average unsubscribe rate for a campaign with a huge number of subscribers might be seen as fairly bad for a campaign with only a small list. Since people unsubscribe from receiving marketing emails for a host of different reasons that are often personal to them, it’s best to simply focus on improving your unsubscribe rate instead of worrying about how your campaign stacks up in comparison with an average.