Word of mouth marketing is one of the best types of marketing your business can use. Consumers are naturally inclined to talk about the brands and products they use, both what they like and what they don't. They tend to do just that.
It's natural.
According to HubSpot , consumers talk about brands about 90 times a afghanistan telemarketing data week. But it’s not always about recommending a product; it’s about casual conversations where people mention or reference brands they use. For example, a friend asking you about the new smartphone you bought or your neighbor asking you how your lawnmower works.
Most of the time, word-of-mouth marketing is unintentional and unplanned. Nugget Boy is a perfect example. Carter Wilkerson (aka Nugget Boy) asked Wendy's Twitter in April 2017 how many retweets he needed to get to win a year's worth of free chicken nuggets? The company's response was: 18 million. Carter then posted a screenshot on his Twitter account and people started retweeting so he could win the free nuggets.
word of mouth marketing example twitter
As of today, it has received over 3 million retweets. Wendy's received a lot of brand awareness without having to spend a single cent. That's what word of mouth can do for your business.
There are many types of word-of-mouth marketing, which means it can be used in many ways. What are these examples? Let's find out.
What is Word of Mouth Marketing?
So what exactly is word-of-mouth marketing? According to Shopify , it's an unpaid marketing technique for generating natural conversations about your company or its products. People tell others about your brand and how much they liked it.
Word of mouth is triggered when the customer experience is surpassed both positively and negatively. It is not always positive. People will talk about your company both positively and negatively. If their experience with your brand has been great, they will share their positive experience. In the case of a poor customer experience, they will be part of negative word of mouth marketing.
You need to make sure that your customers are satisfied with your brands and products. Word of mouth works naturally, but you still need to keep it under control. In fact, you need to use different techniques to generate a positive buzz about your brand.