New to google shopping? These 5 tips will help you stand out!
Posted: Wed Dec 04, 2024 3:53 am
Google Shopping has been around for quite some time and has become the cornerstone of online sales. Being a very competitive platform, it can seem daunting to work with, but that's where we come in.
In early 2017, Google eritrea business email list announced that retailers had invested more than half of their AdWords budget on this platform. Even more impressively, Google Shopping ads generated 16.1% of all eCommerce sales in 2016. The trend has certainly been on the rise ever since, making Shopping more relevant than ever.
You definitely need to manage a Google Shopping account, but how can you compete with so many retailers? What does it take to sell more when it's used as part of your advertising strategy?
Here are some of the most important tips we've learned at Bright Vessel after working with this platform for years. Effective Product Titles
1. Write Effective Product Titles
When you're competing with an ocean of retailers selling the same product as you, or at least a very similar one, writing a product title can make all the difference. You want to stand out above the rest and grab the attention of potential buyers, and your product title is a user's first encounter with your offer.
Create the best product title possible:
Be precise: It's that simple. This is especially important when you're selling items from well-known brands. If you're selling an iPhone XS, you need to specify whether you're referring to an XS or an XS Max and whether you're talking about 64GB, 256GB, or 512GB. People looking to buy one of these popular products often know their way around items, particularly when it comes to technology. Be specific!
Learn how to format. There's a proper way to format every product you sell. For example, if you're selling a big brand, the name should come first, followed by the specs. If the brand you sell isn't well-known, the order should be product title, attribute, brand.
Lyft landing page example
2. Create the best possible landing page
Getting users to click on your offer instead of someone else's is only half the battle—you still need them to buy. According to a study by Search Engine Land, only 34% of those who click on a product on Google Shopping buy it. The way to overcome those odds? A great landing page.
Some tips for a successful product landing page:
Don't be too specific. Write down the main features of the product you sell, but don't get lost in the details.
Showcase the advertised product. Be honest with your visitors and direct them to a page that shows precisely why they clicked.
Feature similar products on the landing page. Don't just show why they're there—help them find add-ons, too. This will increase your chances of landing a sale.
Beats’ landing page is a perfect example of how to showcase the product in use with vivid imagery. The placement of the products in the visual hierarchy makes it easy to find, while still maintaining a creative look.
In early 2017, Google eritrea business email list announced that retailers had invested more than half of their AdWords budget on this platform. Even more impressively, Google Shopping ads generated 16.1% of all eCommerce sales in 2016. The trend has certainly been on the rise ever since, making Shopping more relevant than ever.
You definitely need to manage a Google Shopping account, but how can you compete with so many retailers? What does it take to sell more when it's used as part of your advertising strategy?
Here are some of the most important tips we've learned at Bright Vessel after working with this platform for years. Effective Product Titles
1. Write Effective Product Titles
When you're competing with an ocean of retailers selling the same product as you, or at least a very similar one, writing a product title can make all the difference. You want to stand out above the rest and grab the attention of potential buyers, and your product title is a user's first encounter with your offer.
Create the best product title possible:
Be precise: It's that simple. This is especially important when you're selling items from well-known brands. If you're selling an iPhone XS, you need to specify whether you're referring to an XS or an XS Max and whether you're talking about 64GB, 256GB, or 512GB. People looking to buy one of these popular products often know their way around items, particularly when it comes to technology. Be specific!
Learn how to format. There's a proper way to format every product you sell. For example, if you're selling a big brand, the name should come first, followed by the specs. If the brand you sell isn't well-known, the order should be product title, attribute, brand.
Lyft landing page example
2. Create the best possible landing page
Getting users to click on your offer instead of someone else's is only half the battle—you still need them to buy. According to a study by Search Engine Land, only 34% of those who click on a product on Google Shopping buy it. The way to overcome those odds? A great landing page.
Some tips for a successful product landing page:
Don't be too specific. Write down the main features of the product you sell, but don't get lost in the details.
Showcase the advertised product. Be honest with your visitors and direct them to a page that shows precisely why they clicked.
Feature similar products on the landing page. Don't just show why they're there—help them find add-ons, too. This will increase your chances of landing a sale.
Beats’ landing page is a perfect example of how to showcase the product in use with vivid imagery. The placement of the products in the visual hierarchy makes it easy to find, while still maintaining a creative look.