Email marketing strategies for your brand on Children's Day
Posted: Wed Dec 04, 2024 3:42 am
Email marketing strategies for your brand on Children's Day
Long live the little ones (and their industry)! Children's Day is a special date that is celebrated throughout the Gregorian calendar.
Children's Day, an excellent american samoa business email list opportunity for your brand
Children's Day has a special importance in Latin American countries, where each country tends to organize cultural and entertainment activities, artistic events, festivals, among others.
Given such enthusiasm, it is natural that industry and commerce take advantage of Children's Day as a special date to place and promote products and services.
And this is totally logical : children represent a very important market for marketing professionals, since they are the direct influencers of their parents' purchases, and they will grow up to become the market of the future.
Since the birth of the Internet in the common life of users and companies, they have resorted to different online marketing techniques to direct themselves to where the purchasing power of the family (the parents) really is.
Where can we reach the online market focused on children's products?
Generation Z, or today's children between the ages of 4 and 12, are exposed to Internet communication more than ever before . Just look at how they intuitively move their imagination via YouTube channels to watch the latest episodes of Paw Patrol or Sofia the First .
Although they themselves are not going to leave an email address, parents who are more concerned about what their children see on the Internet will resort to surfing and seeing where the content is being generated. If they consider it appropriate, they will surely leave their details on a subscription form or subscribe to a social media channel in order to monitor what their children are seeing.
Now, the above mentioned is a direct example of marketing to children , where they implicitly end up passing the message and the purchasing power to the parents.
Advantages of eMail marketing Automation: apply it and make the most of your campaigns
There are other products or services where brands "skip" the little ones and go directly to the parents, since the benefits are more focused on them (and of course, they do not hesitate to use Children's Day as an excuse for promotion).
With this we could talk about promotional newsletters about events in children's museums (in Mexico an immediate reference is the famous " Papalote Museo del Niño "), amusement parks, video games, toy stores, among others.
In this last case, the recruitment process is made easier , since the adult actively searches on Google or social networks and we can strategically direct them to a landing page so that they can leave their data.
Long live the little ones (and their industry)! Children's Day is a special date that is celebrated throughout the Gregorian calendar.
Children's Day, an excellent american samoa business email list opportunity for your brand
Children's Day has a special importance in Latin American countries, where each country tends to organize cultural and entertainment activities, artistic events, festivals, among others.
Given such enthusiasm, it is natural that industry and commerce take advantage of Children's Day as a special date to place and promote products and services.
And this is totally logical : children represent a very important market for marketing professionals, since they are the direct influencers of their parents' purchases, and they will grow up to become the market of the future.
Since the birth of the Internet in the common life of users and companies, they have resorted to different online marketing techniques to direct themselves to where the purchasing power of the family (the parents) really is.
Where can we reach the online market focused on children's products?
Generation Z, or today's children between the ages of 4 and 12, are exposed to Internet communication more than ever before . Just look at how they intuitively move their imagination via YouTube channels to watch the latest episodes of Paw Patrol or Sofia the First .
Although they themselves are not going to leave an email address, parents who are more concerned about what their children see on the Internet will resort to surfing and seeing where the content is being generated. If they consider it appropriate, they will surely leave their details on a subscription form or subscribe to a social media channel in order to monitor what their children are seeing.
Now, the above mentioned is a direct example of marketing to children , where they implicitly end up passing the message and the purchasing power to the parents.
Advantages of eMail marketing Automation: apply it and make the most of your campaigns
There are other products or services where brands "skip" the little ones and go directly to the parents, since the benefits are more focused on them (and of course, they do not hesitate to use Children's Day as an excuse for promotion).
With this we could talk about promotional newsletters about events in children's museums (in Mexico an immediate reference is the famous " Papalote Museo del Niño "), amusement parks, video games, toy stores, among others.
In this last case, the recruitment process is made easier , since the adult actively searches on Google or social networks and we can strategically direct them to a landing page so that they can leave their data.