The shocking ROI of email marketing in the retail industry
Posted: Wed Dec 04, 2024 3:34 am
The shocking ROI of email marketing in the retail industry
The retail industry is one of those with the highest return on investment (ROI) in digital marketing ; it is common to see established companies immersed in this industry, usually structured with e-commerce platforms, with great results in their email marketing campaigns.
Similar to many other companies, the cook islands business email list results sought do not end in high open and click rates, but in generating the famous “revenue” through the campaign . However, for retail there are essential components that make email marketing campaigns different from those in other industries, leading to those high and impressive ROI results.
Examples of campaigns
For example, one of them would be the so-called “ welcome program ”, which aims to create a good experience for the user in their first interaction with the brand . This type of campaign is very important to take advantage of the interest that the subscriber shows towards the brand, thanking them for becoming “one more member” of it.
On the other hand, one of the most popular campaigns is the “ cart abandoned program ”, which aims to recover shopping carts abandoned during the check-out process in the electronic purchasing process . Although this does not guarantee that you will recover 100% of the users who abandoned the “cart”, you will eventually be able to recover up to a quarter of them.
Another of the most functional tactics is the use of purchase recommendations , based on the user's purchasing behavior patterns . For example, you can determine that a user who buys “product A” tends to compare it with “product B” because they are similar, encouraging a new purchase.
Responsive design: a fundamental concept
With these three tactics in mind, there is a general or functional concept that you should not neglect in this type of campaign : having a responsive design in your email campaigns (that is, one that adapts to the device from which it is being viewed). And in light of this, we cannot ignore data such as Criteo's State of Mobile Commerce Q4 2015, which specifies that mobile commerce already represents more than 30% of global e-commerce sales.
The retail industry is one of those with the highest return on investment (ROI) in digital marketing ; it is common to see established companies immersed in this industry, usually structured with e-commerce platforms, with great results in their email marketing campaigns.
Similar to many other companies, the cook islands business email list results sought do not end in high open and click rates, but in generating the famous “revenue” through the campaign . However, for retail there are essential components that make email marketing campaigns different from those in other industries, leading to those high and impressive ROI results.
Examples of campaigns
For example, one of them would be the so-called “ welcome program ”, which aims to create a good experience for the user in their first interaction with the brand . This type of campaign is very important to take advantage of the interest that the subscriber shows towards the brand, thanking them for becoming “one more member” of it.
On the other hand, one of the most popular campaigns is the “ cart abandoned program ”, which aims to recover shopping carts abandoned during the check-out process in the electronic purchasing process . Although this does not guarantee that you will recover 100% of the users who abandoned the “cart”, you will eventually be able to recover up to a quarter of them.
Another of the most functional tactics is the use of purchase recommendations , based on the user's purchasing behavior patterns . For example, you can determine that a user who buys “product A” tends to compare it with “product B” because they are similar, encouraging a new purchase.
Responsive design: a fundamental concept
With these three tactics in mind, there is a general or functional concept that you should not neglect in this type of campaign : having a responsive design in your email campaigns (that is, one that adapts to the device from which it is being viewed). And in light of this, we cannot ignore data such as Criteo's State of Mobile Commerce Q4 2015, which specifies that mobile commerce already represents more than 30% of global e-commerce sales.