The vices (and how to avoid them) of an email marketer
Posted: Tue Dec 03, 2024 11:00 am
In our work, we all acquire vices . We are not referring to smoking a pack a day or drinking too much alcohol for work, but there are certain 'clichés' or 'bad habits' that we develop over time.
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What an email marketer should avoid
Pigeonholing yourself into a single tone or type of writing
Falling back into regionalisms
Always refer to the same sources when citing content
What an email marketer should avoid
This is not foreign to an email marketer. There are certain vices that develop in those dedicated to email marketing and can become serious problems that affect work performance and, consequently, the success of campaigns.
Here we share them with you, and we give you a (small) recipe on how to avoid them.
Pigeonholing yourself into a single tone or type of writing
It is quite natural for email marketers to fall pharmacies email list into this vice. The tone and type of writing will generally be linked to the jargon and context of their industry and language.
It may be difficult for email marketers to adapt to this if, for example, they are used to creating newsletters with a very institutional focus and aimed at B2B clients or users , and suddenly a new account with B2C users requires something more irreverent.
To prevent this evil from spreading, it is important to study, read and experiment with changes periodically, so that writing skills are expanded.
Falling back into regionalisms
This can happen, for example, with an email marketer in charge of newsletters for a Latin American audience, where if not careful, it can end up sounding ' too Mexican', 'too Argentine ', among others.
There is no easy way to avoid this other than getting to know people from other countries and participating in spaces, physical or virtual, where there is a cultural exchange.
Always refer to the same sources when citing content
This obviously doesn't apply if the email marketer is dedicated to a single source and concentrates on a specific blog.
3 Ways to Build a Strong Email Marketing List
However, if the newsletter is a newsletter style with content selected from various sources, it may happen that the email marketer always ends up citing the same media or pages.
It is important that this does not happen since the final information provided to the user will end up being from the same sources and therefore, the enrichment of the message will be practically null.
We can avoid this by relying on tools such as Google notifications or strengthening the exercise of searching for content.
What other bad habits do you think an email marketer might adopt? How would you solve them? Share your opinion.
Post Content
What an email marketer should avoid
Pigeonholing yourself into a single tone or type of writing
Falling back into regionalisms
Always refer to the same sources when citing content
What an email marketer should avoid
This is not foreign to an email marketer. There are certain vices that develop in those dedicated to email marketing and can become serious problems that affect work performance and, consequently, the success of campaigns.
Here we share them with you, and we give you a (small) recipe on how to avoid them.
Pigeonholing yourself into a single tone or type of writing
It is quite natural for email marketers to fall pharmacies email list into this vice. The tone and type of writing will generally be linked to the jargon and context of their industry and language.
It may be difficult for email marketers to adapt to this if, for example, they are used to creating newsletters with a very institutional focus and aimed at B2B clients or users , and suddenly a new account with B2C users requires something more irreverent.
To prevent this evil from spreading, it is important to study, read and experiment with changes periodically, so that writing skills are expanded.
Falling back into regionalisms
This can happen, for example, with an email marketer in charge of newsletters for a Latin American audience, where if not careful, it can end up sounding ' too Mexican', 'too Argentine ', among others.
There is no easy way to avoid this other than getting to know people from other countries and participating in spaces, physical or virtual, where there is a cultural exchange.
Always refer to the same sources when citing content
This obviously doesn't apply if the email marketer is dedicated to a single source and concentrates on a specific blog.
3 Ways to Build a Strong Email Marketing List
However, if the newsletter is a newsletter style with content selected from various sources, it may happen that the email marketer always ends up citing the same media or pages.
It is important that this does not happen since the final information provided to the user will end up being from the same sources and therefore, the enrichment of the message will be practically null.
We can avoid this by relying on tools such as Google notifications or strengthening the exercise of searching for content.
What other bad habits do you think an email marketer might adopt? How would you solve them? Share your opinion.