Email marketing and sms marketing: two combinable techniques
Posted: Tue Dec 03, 2024 10:13 am
Email Marketing and SMS Marketing: Two Combinable Techniques
On more than one occasion, we have talked to you -in our blog- about how we can merge Email Marketing and social networks in order to grow our business in terms of Digital Marketing strategy. However, as you can imagine, Email Marketing can be combined with many other digital techniques, such as -perfectly- SMS Marketing .
In our article today we will see what each of these techniques is exactly about and we will analyze what the advantages of each one are.
Post Content
What is Email Marketing and what are its main advantages?
What are the advantages of Email Marketing?
What is SMS Marketing and what are its main advantages?
What are the advantages of SMS Marketing?
What is Email Marketing and what are its main advantages?
We know more than enough that you are already fully aware of what Email small business email list Marketing is and what advantages and disadvantages it presents, but, as we always say, it never hurts to remind you once again. Having said that, we can define Email Marketing as one of the most consolidated Digital Marketing tools today in the advertising sector. In addition, it is an effective, fast and versatile technique, which allows for a high level of personalization, segmentation and interaction with our community of users.
What are the advantages of Email Marketing?
This is a technique that, as we know (and despite what many of its detractors insist on saying), is not going to disappear, at least not yet. Therefore, while it exists, we recommend that you use it, since it is an extremely economical tool compared to the investment it is capable of generating.
It allows you to accurately measure each of the campaigns you launch to your audience. Because, for example, there are promotional tools that cannot be measured and analyzed in such a detailed way as Email Marketing. Establishing KPIs, objectives, etc… and following them up to learn from the results to improve new campaigns is something that not all commercial techniques offer… Take advantage of it.
It has the particularity of personalizing messages and content based on the user's interests and in an automated manner, which means - among other things - that we can increase user loyalty, in addition to attracting potential customers.
#ctaText??# Millennials continue to be the market for emailing
What is SMS Marketing and what are its main advantages?
We can define SMS Marketing as the automated sending of text messages to a database of users who have previously subscribed and accepted to receive commercial and/or promotional communications. In a few words, it would be a brief adaptation of emailing that, instead of being sent through an Email Marketing tool , is sent by SMS.
Among some of the good practices we want to talk to you about in this article, if you are thinking of implementing this technique in your business, are the following: firstly, it is important that all those users to whom you are going to send content and who make up your database have, previously and deliberately, agreed to receive your communications (do not forget how strict the Official Data Protection Law is increasingly) and, on the other hand, and equally important, is to try to send only valuable content to your users, making use of an organized and structured calendar, in which you take care of the hours of sending and avoid, among other things, hours of rest and weekends (something that, you will only be able to define, when you have studied and analyzed exactly what the profile of your target is like).
On more than one occasion, we have talked to you -in our blog- about how we can merge Email Marketing and social networks in order to grow our business in terms of Digital Marketing strategy. However, as you can imagine, Email Marketing can be combined with many other digital techniques, such as -perfectly- SMS Marketing .
In our article today we will see what each of these techniques is exactly about and we will analyze what the advantages of each one are.
Post Content
What is Email Marketing and what are its main advantages?
What are the advantages of Email Marketing?
What is SMS Marketing and what are its main advantages?
What are the advantages of SMS Marketing?
What is Email Marketing and what are its main advantages?
We know more than enough that you are already fully aware of what Email small business email list Marketing is and what advantages and disadvantages it presents, but, as we always say, it never hurts to remind you once again. Having said that, we can define Email Marketing as one of the most consolidated Digital Marketing tools today in the advertising sector. In addition, it is an effective, fast and versatile technique, which allows for a high level of personalization, segmentation and interaction with our community of users.
What are the advantages of Email Marketing?
This is a technique that, as we know (and despite what many of its detractors insist on saying), is not going to disappear, at least not yet. Therefore, while it exists, we recommend that you use it, since it is an extremely economical tool compared to the investment it is capable of generating.
It allows you to accurately measure each of the campaigns you launch to your audience. Because, for example, there are promotional tools that cannot be measured and analyzed in such a detailed way as Email Marketing. Establishing KPIs, objectives, etc… and following them up to learn from the results to improve new campaigns is something that not all commercial techniques offer… Take advantage of it.
It has the particularity of personalizing messages and content based on the user's interests and in an automated manner, which means - among other things - that we can increase user loyalty, in addition to attracting potential customers.
#ctaText??# Millennials continue to be the market for emailing
What is SMS Marketing and what are its main advantages?
We can define SMS Marketing as the automated sending of text messages to a database of users who have previously subscribed and accepted to receive commercial and/or promotional communications. In a few words, it would be a brief adaptation of emailing that, instead of being sent through an Email Marketing tool , is sent by SMS.
Among some of the good practices we want to talk to you about in this article, if you are thinking of implementing this technique in your business, are the following: firstly, it is important that all those users to whom you are going to send content and who make up your database have, previously and deliberately, agreed to receive your communications (do not forget how strict the Official Data Protection Law is increasingly) and, on the other hand, and equally important, is to try to send only valuable content to your users, making use of an organized and structured calendar, in which you take care of the hours of sending and avoid, among other things, hours of rest and weekends (something that, you will only be able to define, when you have studied and analyzed exactly what the profile of your target is like).