5 christmas email marketing campaigns to get inspired
Posted: Tue Dec 03, 2024 10:08 am
Christmas email marketing is an interesting tool that you need to know how to use to get the most out of it. Do you want to know some practical examples of how to send a successful newsletter ? This post is for you.
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5 Email Marketing Campaigns for Christmas and New Year
1. Tiered offers
2. Personalized and rogue message
3. Suggested gifts for loved ones
4. Presentation of new features
5. Last minute offers
5 Email Marketing Campaigns for Christmas and New Year
An email marketing campaign offers several possibilities, but the campaigns have to be adapted to the circumstances of each company and to the product or service they provide. The objective is to get the most out of transportation email list each formula. However, it is true that email marketing is an alternative in a context in which face-to-face sales are falling by 20% . What is certain is that these examples are extremely interesting:
1. Tiered offers
The Spanish Christmas shopping season is notable for its length , almost a month and a half. From Black Friday , at the end of November, to Three Kings' Day , on January 6, there are several milestones for shopping. And the starting gun is already capable of accumulating 4.8 billion euros in companies like Amazon.
Staggering the offers and adapting them to each specific day is a good option to achieve impact. You can make offers for Black Friday and others for Christmas , New Year and Epiphany . Not in vain, the target in each case can vary, and a lot. Amazon spaces out its campaign and does so with great success.
A business model that makes tiered offers is that of the start-up Flamingueo, which combines email and Telegram to inform.
2. Personalized and rogue message
Personalization is, without a doubt, one of the aspects that do the most to reach the user. And to do this, you have to be clear about who you are addressing and what register you have to use.
#ctaText??# Email marketing strategies to boost SME growth
The Spotify case , launched in 2018, is an example of how to use Big Data well and get closer to customers . Firstly, because it sends you a reminder of how you used the platform during the year. The second reason is that the campaign focuses on rock motifs , which makes sense for a young audience.
This campaign has also worked well due to its ability to give preferential prominence to images.
3. Suggested gifts for loved ones
Touching the sensitive fiber is one of the most used options and there are companies that have managed to excel in it. However, it requires prior work to enable the forms.
Japanese clothing and accessories firm Uniqlo is an example of how to suggest gifts for different customer profiles . To do this, it has a suggestion form that allows you to choose spending level, recipient and gift style; in addition, a discount code is also entered. Anyone looking for a specific gift for a loved one will not be lost.
Although the infrastructure required is greater, the leads generated are also of higher quality.
4. Presentation of new features
Presenting new products for Christmas or New Year is a classic and it certainly works. Some practical examples are Sony or LALALAB . Ultimately, it is about promoting what you want to make known. This strategy works well, especially, with those audiences who are already familiar with the brand and its values.
Post Content
5 Email Marketing Campaigns for Christmas and New Year
1. Tiered offers
2. Personalized and rogue message
3. Suggested gifts for loved ones
4. Presentation of new features
5. Last minute offers
5 Email Marketing Campaigns for Christmas and New Year
An email marketing campaign offers several possibilities, but the campaigns have to be adapted to the circumstances of each company and to the product or service they provide. The objective is to get the most out of transportation email list each formula. However, it is true that email marketing is an alternative in a context in which face-to-face sales are falling by 20% . What is certain is that these examples are extremely interesting:
1. Tiered offers
The Spanish Christmas shopping season is notable for its length , almost a month and a half. From Black Friday , at the end of November, to Three Kings' Day , on January 6, there are several milestones for shopping. And the starting gun is already capable of accumulating 4.8 billion euros in companies like Amazon.
Staggering the offers and adapting them to each specific day is a good option to achieve impact. You can make offers for Black Friday and others for Christmas , New Year and Epiphany . Not in vain, the target in each case can vary, and a lot. Amazon spaces out its campaign and does so with great success.
A business model that makes tiered offers is that of the start-up Flamingueo, which combines email and Telegram to inform.
2. Personalized and rogue message
Personalization is, without a doubt, one of the aspects that do the most to reach the user. And to do this, you have to be clear about who you are addressing and what register you have to use.
#ctaText??# Email marketing strategies to boost SME growth
The Spotify case , launched in 2018, is an example of how to use Big Data well and get closer to customers . Firstly, because it sends you a reminder of how you used the platform during the year. The second reason is that the campaign focuses on rock motifs , which makes sense for a young audience.
This campaign has also worked well due to its ability to give preferential prominence to images.
3. Suggested gifts for loved ones
Touching the sensitive fiber is one of the most used options and there are companies that have managed to excel in it. However, it requires prior work to enable the forms.
Japanese clothing and accessories firm Uniqlo is an example of how to suggest gifts for different customer profiles . To do this, it has a suggestion form that allows you to choose spending level, recipient and gift style; in addition, a discount code is also entered. Anyone looking for a specific gift for a loved one will not be lost.
Although the infrastructure required is greater, the leads generated are also of higher quality.
4. Presentation of new features
Presenting new products for Christmas or New Year is a classic and it certainly works. Some practical examples are Sony or LALALAB . Ultimately, it is about promoting what you want to make known. This strategy works well, especially, with those audiences who are already familiar with the brand and its values.