5 types of content for your digital marketing strategy
Posted: Tue Dec 03, 2024 10:02 am
Currently, investing in digital marketing is a priority for many companies, because the study of target audiences and the results of communication campaigns are much better on the internet.
However, when focusing on content marketing, there are several options that can be used in addition to videos and texts. Continue reading and check out 5 types of content for your digital marketing strategy.
Blog posts
5 types of content for your digital marketing strategy
Blog posts are the most widely used and accessible text content format freight forwarders brokers email lists among digital marketing methods. They aim to generate and attract leads (potential customers).
Through texts, visitors to the page can receive personalized content. In addition, this type of content allows you to address different topics and serves as a basis for promoting other content and even a company's products/services.
Podcasts
5 types of content for your digital marketing strategy
Nowadays, podcasts are increasingly gaining ground in the digital world, which can be another means of a good marketing strategy.
It is an audio file that can be easily shared on web platforms. In addition, podcasts are an extremely flexible format, designed to interact with your audience. They can also be subscribed to on apps like iTunes, providing opportunities to build loyalty among your target audience.
Infographics
5 types of content for your digital marketing strategy
An infographic is an explanatory content that combines verbal and visual information, transmitting data and concepts in an easy way.
Image-based social networks, such as Instagram, are a great option for promoting an infographic. In this way, the visual appeal makes it a good way to attract an audience.
Videos
5 types of content for your digital marketing strategy
Most people look for photos and videos about what they are looking for before buying a product or hiring a company's services. With a good content strategy in mind, videos are a great way to convey information quickly and in an attractive way.
Ebooks
5 types of content for your digital marketing strategy
Recommended for more in-depth content, ebooks function like a small digital book, ranging from 2000 to 3000 words.
There are different formats for ebooks, but the main one is PDF. Through a page with a form (called a landing page), lead data is offered in exchange for downloading the ebook.
However, when focusing on content marketing, there are several options that can be used in addition to videos and texts. Continue reading and check out 5 types of content for your digital marketing strategy.
Blog posts
5 types of content for your digital marketing strategy
Blog posts are the most widely used and accessible text content format freight forwarders brokers email lists among digital marketing methods. They aim to generate and attract leads (potential customers).
Through texts, visitors to the page can receive personalized content. In addition, this type of content allows you to address different topics and serves as a basis for promoting other content and even a company's products/services.
Podcasts
5 types of content for your digital marketing strategy
Nowadays, podcasts are increasingly gaining ground in the digital world, which can be another means of a good marketing strategy.
It is an audio file that can be easily shared on web platforms. In addition, podcasts are an extremely flexible format, designed to interact with your audience. They can also be subscribed to on apps like iTunes, providing opportunities to build loyalty among your target audience.
Infographics
5 types of content for your digital marketing strategy
An infographic is an explanatory content that combines verbal and visual information, transmitting data and concepts in an easy way.
Image-based social networks, such as Instagram, are a great option for promoting an infographic. In this way, the visual appeal makes it a good way to attract an audience.
Videos
5 types of content for your digital marketing strategy
Most people look for photos and videos about what they are looking for before buying a product or hiring a company's services. With a good content strategy in mind, videos are a great way to convey information quickly and in an attractive way.
Ebooks
5 types of content for your digital marketing strategy
Recommended for more in-depth content, ebooks function like a small digital book, ranging from 2000 to 3000 words.
There are different formats for ebooks, but the main one is PDF. Through a page with a form (called a landing page), lead data is offered in exchange for downloading the ebook.