3 essential books on email marketing and online relationship marketing
Posted: Tue Dec 03, 2024 9:36 am
Now that many of you will be enjoying a few days of vacation and that part of your free time will be devoted to reading, from Digital Response we would like to recommend 3 books on email marketing and online relational marketing. These are works that deal, from different angles, with the key aspects around which the activity of today's marketing professionals revolves, whether in an email marketing agency, interactive agency or marketing department of any company.
multichannelAuthor: Akin Arikan
Title: Multichannel Marketing: Metrics and Methods for On and Offline Success
In this book, Akin Arikan, Senior Segment Manager of the online area at Unica and one of the gurus of the new CRM, displays his knowledge and experience around the hotmail email list idea of multichannel marketing and its practical application. A highly recommended book for direct marketing and CRM professionals interested in learning how to incorporate the new digital channels (web, email, social, mobile) into the heart of a relational strategy.
email_marketing_chriss-baggottAuthors: Alison Sales & Chris Baggott
Title: Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
Even though it is an introductory work, this is, in our opinion, one of the 5 best books you can find on email marketing. The authors, Chris Baggott and Alison Sales, both with extensive experience in the US in online marketing and email marketing companies, develop the most substantive aspects of email marketing: relational strategy, database segmentation and analysis, copy and offer design, etc. A recommended work for any professional in an email marketing agency or marketing in general.
precision_marketing_emailAuthors: Sandra Zoratti and Lee Gallagher
Title: Precision Marketing: Maximizing Revenue Through Relevance
Sandra Zoratti, Vice President of Marketing at Ricoh and Lee Gallagher, Director of Precision Marketing at the same company, address in this interesting work a key concept in 21st century marketing: the relevance of the message. Beyond the deep conceptual development and the justification of the need for precision marketing, the book is also interesting for the practical cases it discusses, from 1-800 Flowers, Best Western or Tesco among others.
multichannelAuthor: Akin Arikan
Title: Multichannel Marketing: Metrics and Methods for On and Offline Success
In this book, Akin Arikan, Senior Segment Manager of the online area at Unica and one of the gurus of the new CRM, displays his knowledge and experience around the hotmail email list idea of multichannel marketing and its practical application. A highly recommended book for direct marketing and CRM professionals interested in learning how to incorporate the new digital channels (web, email, social, mobile) into the heart of a relational strategy.
email_marketing_chriss-baggottAuthors: Alison Sales & Chris Baggott
Title: Email Marketing By the Numbers: How to Use the World's Greatest Marketing Tool to Take Any Organization to the Next Level
Even though it is an introductory work, this is, in our opinion, one of the 5 best books you can find on email marketing. The authors, Chris Baggott and Alison Sales, both with extensive experience in the US in online marketing and email marketing companies, develop the most substantive aspects of email marketing: relational strategy, database segmentation and analysis, copy and offer design, etc. A recommended work for any professional in an email marketing agency or marketing in general.
precision_marketing_emailAuthors: Sandra Zoratti and Lee Gallagher
Title: Precision Marketing: Maximizing Revenue Through Relevance
Sandra Zoratti, Vice President of Marketing at Ricoh and Lee Gallagher, Director of Precision Marketing at the same company, address in this interesting work a key concept in 21st century marketing: the relevance of the message. Beyond the deep conceptual development and the justification of the need for precision marketing, the book is also interesting for the practical cases it discusses, from 1-800 Flowers, Best Western or Tesco among others.