6 initial steps to boost your company's digital transformation
Posted: Tue Dec 03, 2024 9:32 am
Beyond online presence: digital transformation must start with a change in mindset, bringing the concept to your core business
I can safely say that you, who are reading this article, are an entrepreneur and know the importance of growing your business in the digital world. As such, you have invested in several digital strategies to establish your online presence, such as a website, social media and email marketing. I must tell you, however, that digital transformation goes beyond that.
Digital transformation means placing the concept of digital at the heart of your business , in the core business , instead of seeing it as just another communication or repositioning tool. Brands need to transform themselves restaurant email list only because they provide digital experiences to consumers, which characterizes being “digital outwards”, but also because they restructure their modus operandi for digital , that is, becoming “digital inwards”.
Adopting a digital culture generates positive results for your business, in addition to being crucial for the longevity of your company in the market. According to the report Be the New Digital Enterprise , by the consulting firm Accenture, those who understand digital transformation earn 26% more than others.
A digital business is connected and dynamic, flexible enough to embrace the continuous changes of a volatile, uncertain, complex and ambiguous scenario, namely the VUCA world . The leader of a digital business uses integrated platforms and makes decisions based on collaborative analyses and processes. He or she adopts a modular operating model that increases productivity and response speed, and places consumers at the center of all strategies.
Therefore, the most important aspect of digital transformation is its direct impact on the consumer market, changing their purchasing habits. Always connected to the internet, the 4.0 customer searches for information, purchases products and services, shares experiences and opinions about brands, and influences other buyers. The digital consumer is increasingly demanding and demands instant responses from brands to their needs and interests .
In a clear and direct way, I list below the main results of digital transformation for your business :
Increased profitability and productivity – If your company’s revenue grows, it’s a sign that your product or service is being consumed. This naturally points to more satisfied customers.
Improved customer satisfaction – Consumers clearly notice the difference in a brand’s positioning. Since customer focus is inherent in digital transformation, the impact on them is noticeable.
I can safely say that you, who are reading this article, are an entrepreneur and know the importance of growing your business in the digital world. As such, you have invested in several digital strategies to establish your online presence, such as a website, social media and email marketing. I must tell you, however, that digital transformation goes beyond that.
Digital transformation means placing the concept of digital at the heart of your business , in the core business , instead of seeing it as just another communication or repositioning tool. Brands need to transform themselves restaurant email list only because they provide digital experiences to consumers, which characterizes being “digital outwards”, but also because they restructure their modus operandi for digital , that is, becoming “digital inwards”.
Adopting a digital culture generates positive results for your business, in addition to being crucial for the longevity of your company in the market. According to the report Be the New Digital Enterprise , by the consulting firm Accenture, those who understand digital transformation earn 26% more than others.
A digital business is connected and dynamic, flexible enough to embrace the continuous changes of a volatile, uncertain, complex and ambiguous scenario, namely the VUCA world . The leader of a digital business uses integrated platforms and makes decisions based on collaborative analyses and processes. He or she adopts a modular operating model that increases productivity and response speed, and places consumers at the center of all strategies.
Therefore, the most important aspect of digital transformation is its direct impact on the consumer market, changing their purchasing habits. Always connected to the internet, the 4.0 customer searches for information, purchases products and services, shares experiences and opinions about brands, and influences other buyers. The digital consumer is increasingly demanding and demands instant responses from brands to their needs and interests .
In a clear and direct way, I list below the main results of digital transformation for your business :
Increased profitability and productivity – If your company’s revenue grows, it’s a sign that your product or service is being consumed. This naturally points to more satisfied customers.
Improved customer satisfaction – Consumers clearly notice the difference in a brand’s positioning. Since customer focus is inherent in digital transformation, the impact on them is noticeable.