If you’ve been taking steps to grow your email list, you may have hundreds to thousands austria business email list of subscribers who have opted in to receive your emails. That’s amazing! A growing contact list is a great accomplishment. However, quality is just as important as quantity.
In this article, we’ll explain why email list management is so important. We’ll also explain how you can optimize your email list management strategy to promote business growth through your email marketing strategy.
What is Email List Management?
Email list management is the process of cleaning up your mailing list and optimizing your email campaign strategy. Yes, you heard that right—you’ll most likely need to remove some subscribers from your email list during this process.