Without filmstrips, our memory of American

[bitheerani93]

culture in the 20th century would be severely lacking. They provide historical perspective, cultural context, and reflect the successes and failures of our education system. They are original sources, unaffected by the space constraints and biases of historians and content aggregators. And they’re fun, full of anachronism, awkward photography, non-theistic proselytizing, and so much incredible hand-drawn artwork that runs the gamut from gorgeous to insane to psychedelic to “my three-year-old drew this.” I feel they could be equally attractive to historians and meme makers, squares and cool kids, the religious and nonreligious, fans of education and fans of comedy.

For this essay, I was asked to explain why preserving filmstrips is important. And that’s why I’ve told you this story; sadly, what I’ve learned is that preserving filmstrips isn’t important to practically anyone, including e-commerce photo editing whose job is to preserve film, and even the publishers who produced the filmstrips in the first place. As an independent and self-taught archivist, it’s disheartening when I have an interaction with people who admonish me about my credentials (I don’t have any), my affiliation with a university (I flunked out of one once, does that count?), or my methods, borne out of necessity and urgency. It’s heartbreaking when people on a “lost media” subreddit flame me for saving “lost media no one cares about,” or when universities and institutions dismiss what I do while simultaneously beating their chests about the important work they’re doing. And it’s ignorantly classist when someone suggests I just wait until I have $700,000 to scan them “correctly.” (I assure you, there will be no Eastmancolor film left on the planet in preservable condition by the time that money comes around.)


Eastman film stock with fading dyes.
While I continue to improve my processes, I am regularly disappointed at how much of what I do isn’t actual preservation: it turns out to be mostly raising awareness, setting boundaries, scraping for a dozen YouTube views here and there, and shouting into the void that is social media — none of which I am particularly good at, having what is effectively a social learning disability which challenges my ability to be an effective communicator.

However, pressing questions remain: how do I convince people it’s not only important, but urgent to save whatever of this format is still out there? How do I get help instead of gatekeeping from other archives and institutions? How do I compensate preservationists who help for their time? How do I compete for attention and financial support on platforms that thrive on viral, rage-bait, and us-versus-them content? Can one person, working as hard as he can on something important but not popular, ever do enough, in an age of content creators with a hundred employees and millions of followers, to even be seen?