Copywriting: 5 things tabloids teach you about writing co

[nusaibatara]

1. A big, touching, emotional promise, but NOT overdone. Cancer is sure to spark a lot of interest. The word " can " softens the claim just enough to make even the most skeptical reader pick up the magazine.

Many amateurs overpromise and disappoint the customer because they can't deliver on expectations. Remember: you can only sell crap once.

2. The title arouses curiosity, just like a good headline should. What new remedy? What cancers can it cure?

3. It uses several copywriting magic words, such as new, improve, and more. New is always interesting. So are improvements . More also hints that more is to come…

4. It's accurate. "British scientists make a discovery:" brings to mind tweed-clad, cultured English gentleman scientists. A discovery is always news – and news is interesting, even in advertising. Maybe we've finally found a solution to cancer? Or maybe we're at least closer to an answer? People want to believe, so it's worth feeding it.

5. It convinces thoroughly in a small space. Undercroatia phone number data the main heading, there is also the following added: Finnish professor: “Looks promising”. It adds credibility. And opens up yet another door – who is the professor?

The goal of all this is to stop the person and get them to buy the magazine.

There is also another lesson – which is actually BIGGER than any of the above – how all of this affects you. No matter what you sell, to whomever you sell it to.

A keen eye can notice this by carefully watching the lessons at Jäppinen's copy school .