The monthly and average search volumes of the last 12 months are rounded to the nearest class. As the graph shows, the higher the search volume, the coarser the rounding becomes.
Info : The MOZ study , which, among other things, examines the same aspect of search volume, assumes that the monthly search volumes are exact. Our assumption is that Google stores the search volumes exactly and simply rounds the output, regardless of the time and region settings.
[keyword] = [keyword] + keyword variants
In addition to the classification into classes, the definition of the nepal cell phone number list term "keyword" is worth considering. The meaning of "exact match" keywords, i.e., those displayed in the Keyword Planner for search volume, was softened by Google in 2014 and 2017. The exact match keywords we work with today in the Keyword Planner have been expanded to include so-called "close variants." For advertisers, this means that ads are displayed when the search has the same relevance as the booked keyword. This includes
Words in a different order with the same meaning [ shoes men ] and [ men's shoes ])
Added or removed function words. For example, [ schuhe für herren ] is a similar variant of [ herrenschuhe ].
The click costs listed for the keyword in the Keyword Planner refer only to the main keyword. The search volume, on the other hand, presumably indicates the sum of all search volumes for the variants. This is what Google itself states :
Average monthly searches (“Avg. monthly searches”): The average number of searches for this keyword and similar variants for the selected targeting settings and over the selected time period. By default, the average is calculated over a 12-month period.