The use of social media platforms continues to grow and the smartphone has become indispensable. As a result, we cannot ignore social media when determining our position within the market or the impact of a (crisis) situation. Monitoring what is happening in your environment gives you the opportunity to create a 360-degree view of your organization within the market.
Where and how do you start? And how do you extract the right data from a growing stream of information? I spoke to Aart Paardekooper from HowAboutYou and in this article we will take you through the process of doing a good environmental analysis for your organization.
Previously we wrote about how social media makes our emergency services smarter . But environmental buy phone number list analysis is not only applicable to emergency services, but also to any other organization, even commercial organizations. With environmental analysis you map out factors that you do not yet have any influence on, but that do play an important role for your organization. The environment around you continues to change, but by mapping out what is happening with environmental analysis, you remain able to respond proactively to this and continue to see and use new opportunities. Making environmental analyses is therefore an ongoing process. We will take you through the steps you take in this process based on the three A's: anchor point, analysis and actions.