Providing information about facts and debunking rumors.
Giving meaning to events.
Damage limitation by offering a perspective for action.
After all, Roy Johannink – trainer and advisor in the field of (crisis) communication – states that communication is a measure to achieve two goals: keeping calm and creating trust. Normally, and during a crisis. “Crisis communication is therefore no different from corporate communication, you don’t suddenly start selling cauliflowers,” says Johannink.
Communication is about knowledge, attitude and behavior, or: ethos, pathos, lagos. “At most you do more communication in a phone number library short time.” If you know what goal you want to achieve, then it is easy which form you choose for a message:Column – In 'The State' (380 BC), the Greek philosopher Plato tells about the functioning of democracy, among other things. His ideas are inspired by the considerations of his teacher Socrates. It comes down to the fact that democracy is one of the later phases in the life of the once ideal state, which begins to show signs of fatigue. A phase that is so bad that the people eventually cry out for a demagogue or dictator to save them. For Plato it was clear: democracy ultimately ends in tyranny.
And then I come across an article in the Filosofie Magazine by Arjen Kleinherenbrink about ' How Socrates predicted the rise of Trump '. We can worry about the phases in which Western democracies find themselves. The script for someone with powerful ambitions is simple, the message consists of three parts.