What many content strategists (and their bosses) fail to realize is this: you initiate the conversation, but the people who participate in it are primarily interested in the opinions of others. In other words, the participants in your online conversation come for each other. They are more interested in the opinions and feelings of their peer group than they are in yours. So make sure you create space for that dialogue.
People don't need to be right or to be proven right. They mainly want to be heard. They want to share emotions. buy phone number list That is the secret ingredient of successful 'audience engagement'. So don't make the mistake of cutting off emotions and redirecting the conversation back to 'the facts' or your own agenda. Anger, rage, disappointment, empathy in all shapes and sizes, they are all more valuable than your input. Don't interrupt, don't be too dominant, but stimulate, connect and go with the flow.
Two birds with one stone
The content that touches the heart of your target group usually comes from that target group itself. People expose themselves, share their feelings and experiences. That contributes much more to the quality of the interaction than your funny jokes and happy emojis. After all, this kills two birds with one stone: you don't have to come up with this super valuable content yourself, it is provided to you.