The B2C industry involves transactions

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Between companies and consumers for personal or close personal use.

The B2C consumer decision-making process is relatively short, making the B2C sales funnel shorter than B2B. Purchasing decisions are based on emotions, desires, or lifestyles. These consumers also consider comfort or status factors, price, and brand reputation.

These are some of the factors that make B2C strategies tend to use a creative band database and emotional approach, emphasizing brand image and customer experience.

The social media channels used for B2C sector campaigns are much more varied, ranging from Facebook, Instagram, to Twitter. This is done to reach potential consumers as widely as possible.

Digital marketing campaigns for B2B also involve key opinion leaders (KOLs) and influencers to strengthen brand awareness. Paid advertising types such as pay-per-click (PPC) are also used to target specific audiences.