During the audit we check

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Google Ads Audit is a service that provides insight into the current (and historical) status of an advertising account along with an assessment of its correctness.



Key account settings – such as connecting to other Google services (e.g. Google Analytics).
Correct operation of tracking codes and automatic tagging settings.
Account structure – especially keyword exclusions between campaigns and ad groups.
Correctness of ad settings – their quality, matching to the content of the VF crypto database advertised website and level of rotation.
The quality of keywords in campaigns and the quality of traffic brought to them.
Keyword and ad group performance.
Thanks to audits, you can detect weak points in your account that can be improved during optimization activities – which results in more effective campaigns and helps eliminate budget waste.

In particular, audits are useful for companies that are planning to outsource campaign management to a new agency. Auditing an account before it is transferred to a new specialist gives both parties confidence that the account is in good shape and allows them to assess the validity (or otherwise) of some of the recommendations made by the new account managers.