Why do I run my business?

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An example of using 5x WHY when discovering your “why”? Here, let’s say it’s a company that sews clothes from good quality fabrics.

Because I want more people to wear high-quality clothes.
Why?
Because such clothes are sustainable fashion, and through sustainable fashion I want to protect the environment.
Why?
Because only such fashion will stand the test of time. Climate change will force a departure from fast fashion. I want to stay in the industry, while not exposing myself to the hostility of customers, because "I produce clothes, and the world is saturated and littered with them."
Here, one could say that I have my “why”. But is that really true? Is the desire engineer database to stay in the fashion industry and the need to adapt to market changes a sufficient reason for the brand’s existence and distinguishing feature? Here, we need to dig deeper.

Why do I want to stay in the industry and have the favor of my audience?
Because I believe that you can be fashionable but care about the environment. Because I can't work against myself and my ideas. I have to be authentic!
Oh, here the deeper beliefs and values ​​that the brand wants to follow in business are already coming to the surface. We are on the right track.