Average Cart Value (AOV) – or How Much Your Customers Love You

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AOV is a measure of how much customers love your products. The higher, the better! If an average customer spends 200 PLN with you, that's great. But what about 300 PLN? Sounds better, right? That's the goal - to make customers want to spend more with you.

Customer Lifetime Value (CLV) – Your Long-Term Relationship
It's like looking into the future of your relationship. CLV shows how much money a customer is likely to spend with you over the course of your relationship. The higher the CLV, the better - it means you're building shareholder database lasting relationships, and customers are coming back to you like a boomerang!

Cart Abandonment Rate – A Tragedy for Every Online Store
Ah, that moment when a customer fills their cart and then… disappears. It’s like a date that ends before dessert. High cart abandonment rates are a sign that something is wrong. Maybe the checkout process is too complicated? Or maybe the shipping costs are a turnoff? Time to investigate!