But after all, what is paid traffic on Facebook? Commonly called “Facebook Ads”, or just “Face Ads”, it is an internal Facebook platform that allows you to create sponsored ads , that is, ads that will be displayed to users in exchange for monetary payment from the advertiser.
Thanks to this advertising campaign, your message will be displayed only to your target audience, without the budgetary dispersion that you would have if the message were also displayed to those who are not interested in the product or service you offer. In fact, thanks to Facebook Ads, you can define the information about who to reach with the advertising campaign you want to launch, defining the target audience you want to reach.
The choice of whether or not to advertise on Facebook, however, depends on the business objectives and target audience. As already mentioned, it only makes sense to implement an advertising strategy on this social network if your company's target audience is present on the platform.
Thanks to Facebook Ads, you can also re-contact job function email database customers who abandoned their cart without making a purchase on your e-commerce site and “win them back” through Remarketing or, if you are organizing a large event, promote it to everyone who lives in a certain geographical area.
Costs of using Facebook Ads
Costs of using Facebook Ads
Okay, so we understand what paid traffic is on Facebook, but how much does it cost to advertise on the platform? How much does it cost to implement a marketing campaign on Facebook Ads? It depends.
It depends on what you want to advertise, your target audience, how long you want to sponsor the ads, how many competitors there are in the market you operate in, etc. But there are also other variables, such as the marketing goals you want to achieve, financial goals, and more.
If, for example, your goal is to drive traffic from Facebook to your company's website, you will indicate this marketing objective in the first part of the campaign selection process. In this sense, we will soon see in detail what the possible marketing objectives that Facebook Ads propose are.