What operational trends will characterize the new year?

[armdrejoan]

More emails. If in these years the trend has always been growing, also for 2014 email marketing will represent for small and medium enterprises the possibility to gain new prospects and customers through offers, promotions, as well as relevant company news.
Get readers' attention by standing out in crowded inboxes with highly targeted content:
Behavior -based targeting over time : e.g. Spotify periodically sends its subscribers music recommendations based on their listening habits
Behavior -based targeting in the moment : e.g. by exploiting trigger events, specific communications are sent following particular user actions (e.g. clicking on a link)
Storytelling and mixed automation: e.g. a product chinese overseas america database or service is described through multiple phases that are sent via email over time, only to those who perform a certain action
Location- based targeting : e.g. eBay personalizes messages based on the city where the recipient lives
Targeting based on weather events : e.g. on particularly rainy days Spotify offers playlists with an appropriate mood, while Shoppable offers one of the most relevant active sales: raincoats and umbrellas
Targeting based on the use of the site or app : e.g. social networks such as Foursquare or Strava send emails to their users depending on the activity carried out on the application
Segmentation on cart abandonment or browsed products
Monetize with third-party advertising inserted within the email message
Digitize most offline activities:
40% of stores already provide electronic invoices to start complementary marketing activities such as providing coupons and other loyalty activities
Subscription to the newsletter can also be done via SMS or QR code
Mobile Oriented: the Mobile Life Report conducted in the UK in 2013 indicates that 7.9% of the time spent on your smartphone is dedicated to managing your email. If you consider that the iPhone is the first device for checking email (2nd: Outlook, 3rd iPad, 4th Android, ..) out of 1 billion PCs, 2 billion TVs and 5 billion smartphones in the world, you understand the fundamental attention that must be dedicated to mobile optimization. It will be possible to:
responsive
Hide some content on phone view to make it easier to read on the go
Change the font size for easier reading
Resize images to make them easier to upload
Adapt the message layout (width, content layout, ..)
Optimize your landing page for mobile consumption
Video Email Marketing that thanks to HTML5 also arrives in email to involve the user more directly
Smart inboxes (Gmail Tabs first and foremost, and Mailbox, Unroll.me, Fantoo, Cannonball, Triage among others) scare marketers more than they actually complicate them, but they still lead to even greater attention to ensuring the relevance of the message to the recipient to ensure deliverability.

Latest Christmas Marketing Tips
DB to Data Email Marketing Promotions Resources Strategy
The Christmas period is not only a season that makes families and children happy: it is a period that as we know is ideal for planning promotional events. In particular, companies that have an e-commerce can greatly benefit from strategically planned cross marketing campaigns and easily launched via email marketing .

To ensure that your Christmas campaign hits the mark, your email must be captivating . Don't use the usual template, this is the time to catch your recipient's attention among dozens of other offers and promotions: give a Christmas look to your message and break the mold with the institutional communications that you have accustomed your readers to.