Black Friday has become one of the most anticipated dates on the global sales calendar. In Brazil, in 2020, Black Friday revenue reached R$5.1 billion in online stores alone, representing a 31% increase compared to the previous year, according to Ebit/Nielsen 11 .
The question is: is your online store ready to take advantage of all this sales potential?
If the answer is no, or even maybe, you’re in the right place. In this article, we’ll walk you through the essential steps to creating a sales page optimized for Black Friday.
Understanding the Importance of the Sales Page
First of all, it is crucial to understand the importance of a well-structured sales page. During times of big promotions, such as Black Friday, consumers are looking for deals, but also for clarity and security. A well-organized and attractive sales page can be the difference between closing a sale and abandoning the cart.
Key Elements of a Successful Sales Page
Quality Images: Product images should be clear and high-resolution. Sites like Unsplash and Pexels offer free, high-quality photos.
Clear and Concise Description: The customer needs to understand exactly what they are buying. Keep descriptions clear, avoiding jargon.
Testimonials and Reviews: According to buy bulk sms service TrustPilot 22 , 89% of consumers read reviews before making a purchase. Showcase feedback from satisfied customers.
Visible Call to Action (CTA): Your “Buy Now” or “Add to Cart” button should be prominent, preferably in contrasting colors.
Optimizing User Experience:
According to Think with Google 33 , 53% of users abandon websites that take more than 3 seconds to load. To avoid this problem:
Reduce Image Size: Use tools like TinyPNG to optimize images without losing quality.
Avoid Intrusive Pop-ups: They can drive customers away instead of attracting them.
Make Navigation Easy: Keep everything simple and intuitive.