Additionally, Google provides two intelligent strategies to optimize your campaign bids:

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Maximize conversions,

Maximize conversion value.

This means that Performance Max campaigns cannot optimize for clicks or cost per click – because once again: maximizing the number of conversions and maximizing the value of conversions! This type of campaign knows that CPC (cost per click) is not the most important metric in e-commerce, where clicks are not equal and ultimately what counts is sales.

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Performance max a Standard Shopping
To better understand what Performance Max brings to the table, it’s worth comparing paytm database it to its predecessor, Standard Shopping. Each has its strengths, but Performance Max goes a step further, offering greater automation and reach.

Advantages of the Standard Shopping campaign:
Possibility to use Portfolio Bid Strategies – gives you full control over CPC (Cost Per Click) bid settings, including the ability to define maximum and minimum values, which allows for precise cost management.

Full access to search terms – provides insight into the detailed phrases searched by users, allowing you to optimize your campaigns and better match your ads to actual user queries.