Use relevant memes and humor to grab attention and make the content more relatable. For example, Netflix Indonesia recently aired a horror comedy film that was quite popular in Indonesia, namely "Agak Laen".
Source: Instagram @netflixid
To advertise this film, Netflix deliberately created a meme taken from the fusion database film trailer “Agak Laen” with the addition of a ticklish copy. It is no wonder that this meme post invited many comments from the audience who felt entertained.
8. Prioritize Mobile-Friendly Content
It is worth knowing that Gen Z is a generation type that uses smartphones more often. It is almost impossible for a Gen Z to be separated from their cellphones. Therefore, you must ensure that all parts of the digital campaign are mobile friendly.
9. Play Visual Creativity
Use an attractive and aesthetic visual design to attract Gen Z. You can include some pop culture references or songs that are currently trending among young people.
Meme Marketing
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sumaiyakhatun27
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